Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
PRINTING TECHNOLOGY POSTER
The Image Takes Command
ithographs were composed by
drawing pictures and text directly onto printing stones
or plates with oily chalk. In printing, a different plate was
used for each color of ink. This direct drawing process
gave poster artists more freedom and flexibility. They
increasingly placed images in central, dominant
locations, and varied the placement of text, overlapping
or integrating it into the image as they wished.
Color lithograph, ca. 1871
Printed by C. F. Muntz & Co. (Rochester, NY)
for Dodge & Stevenson Manufacturing Co. (Auburn, NY)
24.25" x 32"
WHI 3559