Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
INTERNATIONAL POSTER
Decentralized Design
he majority of
post-1910 posters in the International Harvester
Collection were designed and printed in Chicago or other
American cities for distribution overseas. In contrast,
this one was printed in Zagreb in an atypical style. It
shows a hand-drawn, stylized tractor at a time when the
company was incorporating more and more photographic sources into its posters.
![Croatian language poster of 'The best tractor: McCormick-ovi Traktori Su Najbolji.'](images/mcref6-l.jpg)
Color Lithograph, ca. 1925
Printed by Rozanicowski I Drug D.D. (Zagreb, Yugoslavia)
for International Harvester Co. (Chicago)
31.5" x 22"
WHI 2472