Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
ART HISTORY POSTER
The Latin Style
n the early 1900s, International
Harvester produced a series of Spanish-language posters
exclusively for the South American market. These posters
feature a distinct graphic style: illustrations of
equipment appear within decorative frames on backgrounds
of a solid, usually primary color. The origins of this
style are unknown, but they may have been related to
cost. A simplified color scheme required fewer
lithographic plates, which made printing less expensive.
Color Lithograph, 1916
Printed by Rolland & Carqueville Co.
(Chicago)
for International Harvester Corp. (Chicago)
32.25" x 21.75"
WHI 3598