Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
PRINTING TECHNOLOGY POSTERS
The Hype of Type
efore the introduction of
lithography, posters tried to capture the viewer's
attention with different sizes and styles of type. The
engraved illustrations on this poster add information
and graphic interest, but they are confined by the
overall typographical layout and are difficult to see
from a distance. Occasionally advertisers printed a
headline in red, but most posters from this era are
black and white.
Letterpress with Wood Engraving, ca. 1855
Printed by Clapp, Matthews & Co.
(Buffalo)
for Chautauque Co. (Westfield, NY)
22.25" x 16"
Similar poster: WHI 65978