Art of the Draw: Advertising Posters
from the McCormick-International Harvester Collection
ICONOGRAPHY POSTER
The Wild West
llustrations of the American West
were enormously popular throughout the 19th
century. As western settlement closed the frontier,
the interest in Western life became more intense and
nostalgic. The cowboy assumed an almost mythic place in
American culture, encouraged by the work of artists such
as Frederic Remington and Charles Russell. Because it
evokes toughness, independence, and masculinity, the
cowboy image is still a powerful advertising icon.
Color Lithograph, 1913
Printed by Hayes Lithographing Co.
(Buffalo)
for
International Harvester
Co. (Chicago)
29" x 19.75"
WHI 3579