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7 oz. Holiday Beer Advertising Display Card

Date: 
Description: Die cut, scored advertising display card, of unfolded cardboard, with two pieces glued together. Includes an illustration of a woman pointing to a spot whi...
Book or Pamphlet

Miller Brewing Song Book Page

Date: 1895
Description: Composite art page from a booklet of verses about Miller Beer. Images include a woman at top left who is perhaps working with hops, captioned: "Original Mi...
Print

Louis Schoen's Old Lager, Label

Date: 1944
Description: Label submitted to the state of Wisconsin for trademark registration. "Louis Schoen's Old Beer Lager, Quality has No Substitute, Brewed and Bottled by the ...
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Pioneer Beer, Label

Date: 1933
Description: Label submitted to the State of Wisconsin for trademark registration. "Pioneer Lager Beer, Bottled by De Pere Brewing Corp." The label is divided into tria...
Photograph

Laurel Tavern Storefront

Date: 08 16 1945
Description: Exterior view of the Laurel Tavern, 2505 Monroe Street. The storefront window contains a display of two Schlitz Beer bottle pyramids, two large bottles of ...
Poster

The Saga of Pabst Blue Ribbon Poster

Date: 1973
Description: An advertising poster for Pabst Blue Ribbon beer. The poster features an image of a young man with a caption reading "our founder," a bottle of Pabst Blue ...
Print

Pioneer Beer, Label

Date: 1937
Description: Label submitted to the state of Wisconsin for trademark registration. "Pioneer Beer, G. Weber Brewing Co." Under this in the center is a leaf with the lett...
Photograph

Steinbacher's Saloon

Date: 1915
Description: Exterior view of the bar owned by Rudolph Steinbacher at the corner of 16th Street and St. Paul Avenue. A large sign for Schlitz beer is painted on the wa...
Photograph

Reed's Cafe

Date: 1937
Description: A woman is standing by a cooler with a beer bottle in her hand at Reed's Cafe near a stove and countertop. Original caption states: "McCormick-Deering 6 ca...
Print

America's Dairyland

Date: 
Description: Wisconsin promotional decal with a map of the state, with many cities marked and drawings of some Wisconsin icons: cheese, cows, deer, beer, Wisconsin Dell...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to ...
Photograph

Wisconsin Pavilion Attractions

Date: 1964
Description: Sign outside the Wisconsin Pavilion at the 1964 World's Fair advertising a steak house, a beer garden, and the world's largest cheese. A portion of the pav...
Print

Old Heidelberg, Beer Label

Date: 1926
Description: Label submitted to the State of Wisconsin for trademark registration. "Old Heidelberg Brew, Made under the formula of a famous old German brew, Val. Blatz ...
Photograph

Miller High Life Truck

Date: 1950
Description: An International L-182 truck owned by the Arizona Distributing Company parked near an opened garage door of a warehouse. The truck advertises Miller High L...
Print

Adel Bräu, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. "The Original Adel Bräu, Brewed and Bottled by the Wausau Brewing Company." Also prin...
Historical Essay

Breweries, Beer and Bars in Wisconsin History - Image Gallery Essay

Ever wonder why beer is so popular in Wisconsin? Wisconsin history is full of breweries and beer.
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Cream City Brewing Company, Extra Stock, Beer Label

Date: 1910
Description: Label submitted to the state of Wisconsin for trademark registration. "Cream City Brewing Co., Extra Stock, Milwaukee, Wis. U.S.A." The label also includes...
Poster

"Go Pack Go! Go All The Way!"

Date: 12 1967
Description: A poster that was used in the Green Bay Packers' Sports Committee's "Go Pack Go - Go All the Way" advertising campaign for the 1967 post-season. On the bot...
Print

Bobbie Ale, Beer Label

Date: 1940
Description: Label submitted to the state of Wisconsin for trademark registration. "Bobbie Ale, 'Nips' Wisconsin Pioneer Ale, Two Rivers Beverage Co." At the center of ...
Print

A.1. Cream, Beer Label

Date: 1910
Description: Label submitted to the state of Wisconsin for trademark registration. In the center of the label, cut in the shape of a parallelogram, is a blue banner wit...

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