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Photograph

Alice in Dairyland and Elsie the Cow

Date: 1948
Description: Alice in Dairyland, Margaret McGuire, and Elsie the Cow and her calf Beauregard, stand on a parade float with two men in downtown Milwaukee, while a male o...
Photograph

Alice in Dairyland with Chocolate Milk

Date: 05 11 1954
Description: Alice in Dairyland and an unidentified man toast glasses of chocolate milk while seated in a luncheon booth at Rennobahm's drug store. An advertising poste...
Photograph

Alice in Dairyland Contestants

Date: 05 1952
Description: A group of women, identified as the "Southgate Finalists," was photographed during a contest for the opportunity to go on to compete for the 1952 Alice in ...
Photograph

Margaret McGuire, Alice in Dairyland at Airport

Date: 1948
Description: Margaret McGuire, Alice in Dairyland, standing on the runway immediately after her arrival. She is wearing a suit with a skirt, hat and gloves. In her arm ...
Photograph

First Alice in Dairyland

Date: 06 07 1948
Description: Newly crowned Alice in Dairyland, Margaret McGuire, and governor Oscar Rennebohm shown with Highland's oldest resident, 93-year old Chris Blabaum at Highla...
Photograph

Governor Rennebohm in Parade

Date: 06 07 1948
Description: Elevated view of Governor Rennebohm, sitting in the front passenger seat of a convertible. He is riding in the parade to honor the first Alice in Dairyland...
Historical Essay

Alice in Dairyland Dress Model

Wisconsin Historical Museum Object – Feature Story
Winning entry for the first Alice in Dairyland dress design, 1948. (Museum object #2005.157.1)
Photograph

Margaret McGuire, Alice in Dairyland Playing Tennis

Date: 1948
Description: Margaret McGuire, Alice in Dairyland, playing tennis outdoors at Whitewater State University in her Physical Education class. She is wearing a skirt, midri...
Photograph

Dairy Foods Festival

Date: 05 14 1954
Description: Alice in Dairyland, grand marshall of Madison's Dairy Foods Festival, sits in the back of a convertible parked in front of a building.
Photograph

Exterior of the Alice In Dairyland Building

Date: 08 1948
Description: A small crowd leaves the "Alice In Dairyland" building at the Wisconsin Centennial Exposition at the State Fair Park.
Drawing

Dairyland Building

Date: 08 1948
Description: This original, modernistic color design for a Wisconsin Dairyland Building at the Wisconsin State Fair included a pitcher pouring milk. It was constructed ...
Photograph

Alice Makes Breakfast

Date: 1972
Description: At a promotional event Deborah Moser, Alice in Dairyland, makes scrambled eggs for customers at a Kohl's grocery store.
Photograph

Margaret McGuire, Alice in Dairyland at Wisconsin Centennial State Fair

Date: 08 1948
Description: Alice in Dairyland, Margaret McGuire, speaks into a WHA microphone in the Dairy Building at the Wisconsin Centennial State Fair. She is surrounded by a cro...
Photograph

Margaret McGuire, Alice in Dairyland on a Float

Date: 08 1948
Description: Margaret McGuire, Alice in Dairyland, sitting in chair decorated with fabric and flower on a float in a parade. She is wearing a light-colored, full-length...
Photograph

Margaret McGuire, Alice in Dairyland

Date: 1948
Description: Margaret McGuire, Alice in Dairyland, posing standing, with a woman sitting on a sofa at the Barclay Hotel. Between them they are displaying a round gift t...
Photograph

Alice and the Winner

Date: 1962
Description: Alice in Dairyland 1962, Sylvia Lee Kafkas, posing with a young winner and his entry at the regional Junior Livestock Exposition in Eau Claire.
Photograph

Sheep Competition Winner

Date: 1960
Description: Alice in Dairyland, Joan Engh, posing with a young winner in the lamb and sheep competition at a junior livestock exposition. Joan went on to become Miss W...
Photograph

Alice and the Winner

Date: 1960
Description: Alice in Dairyland 1960, Joan Engh, poses with a winner at a regional Junior Livestock Exposition. Joan went on to become Miss Wisconsin in 1962, and she w...
Photograph

Alice in Dairyland

Date: 09 12 1957
Description: Alice in Dairyland, Nancy Trewyn of rural Whitewater, welcomes Mrs. Glenn G. Hays of Ransom, Kansas, the national president of the Women's Christian Temper...
Photograph

Cheese Tour

Date: 1976
Description: John J. Widmer gives "Alice in Dairyland," Janice (Findlay) Aiken, a tour of the Widmer Cheese Factory.

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