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Blatz Advertisment

Date: 
Description: Advertisement for Blatz Private Stock, a "de-alcoholized" beer brewed in Milwaukee during Prohibition. Depicts a couple picnicking near a lake and mountain...
Photograph

Celebrating the End of Prohibition

Date: 04 07 1933
Description: Overhead view of bar and crowd in Fauerbach Brewing Co. tavern at 651 Williamson Street, celebrating the end of Prohibition.
Photograph

Newspaper Speakeasy

Date: 
Description: A keg of Prohibition Era beer in the darkroom of the "Milwaukee Sentinel" being enjoyed by newspapermen: (left to right) Red Thisted, Eddie Oroth, Guy Hels...
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Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
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Beer Is Back

Date: 1933
Description: Card advertising the return of beer for sale at the end of Prohibition. The card offered free delivery of Blatz Old Heidelberg brew to all parts of Madison...
Photograph

Schlitz Train Celebrating End of Prohibition

Date: 04 07 1933
Description: Schlitz train and group of revelers, celebrating the end of prohibition in Milwaukee. Schlitz Engine #8027 departs to deliver the first Schlitz beer at 12:...
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Old Heidelberg, Beer Label

Date: 1926
Description: Label submitted to the State of Wisconsin for trademark registration. "Old Heidelberg Brew, Made under the formula of a famous old German brew, Val. Blatz ...
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Brewmasters Amber Beer Label

Date: 
Description: Brewmasters Amber beer label with a drawing of a mug of beer.
Photograph

Governor Schmedeman Signs the Beer Bill

Date: 06 02 1933
Description: Governor Albert G. Schmedeman signing the Beer Bill with 14 men observing.
Historical Essay

Breweries, Beer and Bars in Wisconsin History - Image Gallery Essay

Ever wonder why beer is so popular in Wisconsin? Wisconsin history is full of breweries and beer.
Historical Essay

Brewing and Prohibition

Read about the brewing industry, the temperance movement, and the effects of prohibition in Wisconsin.
Historical Essay

When Beer Was Almost Illegal

A Popular Speaker Sways Opinion
Discover the connection between P.T. Barnum and the 1853 statewide referendum on liquor sales.
Photograph

Placing Order for First Legal Beer

Date: 03 15 1933
Description: Donald Huseby, office manager of the Fauerbach Brewery, receiving from Herman Lochner, police reporter for the "Capital Times," an order for the first case...
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Golden Glow, Beer Label

Date: 1933
Description: Label submitted to the State of Wisconsin for trademark registration. "Blumer's Golden Glow Beer, 'It's the After Glow', Blumer Products Co." The center of...
Photograph

Bootleg Days

Date: 08 23 1933
Description: Elevated view of six customers celebrating Bootleg Days at Arthur Janik's tavern "The Balcony Inn" at Lincoln and 33rd Streets. Arthur Janik was the propri...
Photograph

Fauerbach Brewery Tavern

Date: 04 07 1933
Description: Slightly elevated view of crowd in the Fauerbach Brewery tavern at 651 Williamson Street, with men and women drinking and toasting and celebrating the end ...
Online Store

A simple pin with a clear and historical message. This is an essential pin for any hard worker and beer lover!

A simple pin with a clear and historical message. This is an essential pin for any hard worker and beer lover!

Price: $4.74
Photograph

Heinie's Beer Bottle Display

Date: 1937
Description: Display of a glass of beer, and a bottle of Heinie's Old Lager Beer bottle, and a bottle of Heinie's Strong Beer. There are cigarettes in an ashtray, flowe...
Historical Essay

Beer in Wisconsin

Brief explanation of the history of beer and breweries in Wisconsin.
Historical Essay

The Progressive Era: 1895-1925

A Short History of Wisconsin

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