Beer in Wisconsin | Wisconsin Historical Society

Historical Essay

Beer in Wisconsin

Beer in Wisconsin | Wisconsin Historical Society
Dictionary of Wisconsin History.

 

Pabst Blue Ribbon beer advertisement, 1940 (WHi-56371)

German immigrants brought a heritage of beer making to Wisconsin. As a result, brewing rapidly became an important state industry. Wisconsin boasted nearly 160 breweries by the Civil War.

Milwaukee earned a reputation as "the beer capital of the world" as the home of such prominent companies as Miller, Pabst, and Schlitz. Today, the Milwaukee Brewers baseball team pays homage to the city's brewing tradition.

Wisconsin also has a strong association with beer drinking. Beer is a staple of many community events throughout the state. In 1999, Wisconsin ranked third in the nation in per capita beer consumption.

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