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Schlitz Beer Label

Date: 
Description: Label, cut in the shape of a parallelogram, for a bottle of Schlitz beer bearing the Schlitz insignia and the slogan: "The beer that made Milwaukee famous....
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New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
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America's Dairyland

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Description: Wisconsin promotional decal with a map of the state, with many cities marked and drawings of some Wisconsin icons: cheese, cows, deer, beer, Wisconsin Dell...
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Oconto Beer Label

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Description: Oconto Beer Label brewed by Oconto Brewing Company. The company logo is a crowned shield with the letters "O B Co" flanked by stalks of wheat.
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Oshkosh Brewing Co. Billhead

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Description: Billhead of the Oshkosh Brewing Company, in business from 1894-1971, with the company trademark of a waist-up view of Chief Oshkosh wearing a jacket and bo...
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Oshkosh Brewing Co. Letterhead

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Description: Letterhead of the Oshkosh Brewing Company, active from 1894-1971, with the company trademark of a waist-up view of Chief Oshkosh wearing a jacket, a banded...
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Star Brewery Billhead

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Description: Billhead of Star Brewery of Appleton, Wisconsin, with an elevated three-quarter view of the brewery and surrounding streets and buildings. On the right sid...
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Geo Walter Brewing Co. Letterhead

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Description: Letterhead of the George Walter Brewing Company of Appleton, Wisconsin, brewers of Adler Bräu and export beers. On the left is a full-color image of a bott...
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Chilton Branch of Falk Jung & Borchert Brewing Company Letterhead

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Description: Letterhead of the Chilton Branch of the Falk Jung & Borchert Brewing Company, headquartered in Milwaukee, Wisconsin. It includes, on the left, an elevated ...
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G. Heileman Brewing Co. Memohead

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Description: Memohead of the G. Heileman Brewing Company of La Crosse, Wisconsin, manufacturers of keg and bottled beer, with an elevated view of the brewery complex, i...
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John Gund Brewing Co. Letterhead

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Description: Letterhead of the John Gund Brewing Company of La Crosse, Wisconsin, with an elevated view of the brewery complex on the left. On the right is the company ...
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A. Gettelman Brewing Co. Memohead

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Description: Memohead of the A. Gettelman Brewing Company of Milwaukee, Wisconsin, with the Gettelman name in a banner, the rest of the company name in a scroll-edged p...
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Schlitz Brewing Company Memohead

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Description: Memohead of the Joseph Schlitz Brewing Company of Milwaukee, Wisconsin, with an elevated view of the brewery complex, including an elevator and other stora...
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Phillip Best Brewing Company Letterhead

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Description: Letterhead of the Phillip Best Brewing Company of Milwaukee, Wisconsin, with three separate proscenium views of the Empire Brewery, the South Side Brewery,...
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Lithia Beer Label

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Description: Label for Lithia Beer with the company logo at left.
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Northern Pale Beer Label

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Description: Label for Northern Pale brewed by Northern Brewing Company. The label depicts a lake scene with evergreen trees in the background and the round Northern Be...
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Shine ON Beer Label

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Description: Label for Shine ON beer brewed by Central Waters Brewing Co. The label shows a drawing of a light switch on the sun.
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Big Boy Beer, Label

Date: 1935
Description: Label submitted to the state of Wisconsin for trademark registration. Depicts a man in a suit holding a bottle of beer. Big Boy was produced by the Hanover...
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"If It's Brewdated-It's Blatz," Beer Label

Date: 04 10 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Brew-Date label for a bottle of Blatz beer. The label features two cartoon gnomes hol...
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Old Town Lager, Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. "Old Town Lager Beer, The Beer of Good Cheer," and depicts a drawing of a house, tree...

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