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Photograph

Oscar Mayer Freight Car

Date: 08 04 1931
Description: Oscar Mayer refrigerated railroad freight car with "Oscar Mayer's Meats of Good Taste" advertisement on the side.
Photograph

Wisconsin Cheese Billboard

Date: 09 28 1942
Description: Highway billboard advertising Wisconsin cheese for the Department of Agriculture and Markets.
Photograph

Beechnut Gum Girls

Date: 1935
Description: Beechnut Gum girls, posed in front of an automobile, promoting the product for a national advertising campaign.
Photograph

Rhythm Girls

Date: 06 25 1932
Description: Fanchon and Mario "Rhythm Girls" posing in front of an A&W Root Beer. They are standing in a line and holding mugs of root beer.
Print

Fauerbach's Brewery Sign

Date: 1884
Description: A sign for Fauerbach's Brewery depicting a young woman and the brewery.
Photograph

Fauerbach Brewery

Date: 08 12 1931
Description: Fauerbach Brewery on the right, at 651-653 Williamson Street. Looking northeast along Williamson Street is the Madison Drug Co., 654 Williamson Street, Int...
Photograph

Milk Bar

Date: 09 11 1945
Description: An automobile parked in front of the West Side Fountain operated by John P. Stein and Joseph Scalissi with Borden's Ice Cream, Dr. Pepper, Pepsi and Royal ...
Photograph

Kober's Root Beer and Ice Cream Bar

Date: 09 11 1945
Description: Kober's Root Beer and Ice Cream Bar, 2237 Sherman Avenue, with menu displayed on exterior and Coca-Cola, Borden's Ice Cream and Hires Root Beer signs.
Photograph

McConley's Food Market Interior

Date: 09 11 1945
Description: McConley's Food Market, interior, 1254 East Washington Avenue, showing counter with scale, shopper carts, shelves of canned goods, refrigerator in rear, Bo...
Photograph

Racing Car at Plymouth Liquors

Date: 06 11 1945
Description: A driver sits in a small promotional race car with a "Calvert Special" logo on its side at Plymouth Liquors, 2717 Atwood Avenue.
Photograph

Schlitz Beer Display

Date: 04 18 1945
Description: Schlitz display with four bottles of beer displayed as flowers with sign "Summer Time is Schlitz Time."
Photograph

Calvert Liquor Sign

Date: 12 13 1944
Description: Calvert Liquor sign displayed in the window of the Plymouth Liquor Distributers, 2717 Atwood Avenue, sign reads: "Clear Heads Choose Calvert."
Photograph

Lord Calvert Whiskey Educational Display

Date: 10 03 1944
Description: Mr. Rose showing Clyde S. Tutton a Lord Calvert whiskey educational display in the Wisconsin Treasury Department, Beverage and Cigarette Tax Division offic...
Photograph

Cheese Poster

Date: 09 05 1940
Description: Cheese advertising poster - Woman holding cheese platter and the words "Say Merry Christmas with Aged Select Natural Wisconsin Cheese in gift packs $1.00 p...
Photograph

Richard McVicar Enjoys Ice Cream

Date: 07 05 1934
Description: Richard McVicar, son of the photographer, sitting at a table and eating ice cream from a stemmed dish, under a sign advertising Crystal Ice Cream that read...
Photograph

Kennedy Dairy Milk Truck

Date: 12 20 1933
Description: Kennedy Dairy Company, 621-629 W. Washington Avenue, milk truck, advertises their products, Selected Guernsey Milk, Pasteurized Milk, and Kennedy's Ice Cre...
Photograph

Fauerbach and Blatz Beer Signs

Date: 08 27 1933
Description: Fauerbach and Blatz beer signs at the concession stand at the Dane County fair. The signs read: "Fauerback Beer Served Here Exclusively!" and Blatz Brewing...
Photograph

American Health Frankfurter Advertising Car

Date: 09 01 1932
Description: Austin automobile parked on the 300 block of W. Johnson Street (?),with advertising "American Health Frankfurter -- leads them all," and "American Brand P...
Photograph

Bowman Dairy Truck

Date: 09 14 1932
Description: New "stand-drive" Bowman dairy truck.
Photograph

Oscar Mayer Meat Truck

Date: 06 19 1931
Description: Oscar Mayer meat truck, sign on truck reads: "Meats of Good Taste."

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