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Publication Information
Physical Description
Collection Information
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W013AEJ
WHi 12975
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Digital Collections
Explore more than 100,000 collection items online through the Society’s digital collections. For over two decades, we’ve been scanning, photographing, and digitizing materials from our collections, creating a rich and growing digital archive that brings history closer to you.
The Wisconsin Historical Society offers an ever-growing digital collection. Digitized materials reflect the full range of items in the collections including photographs, letters, newsletters, films, posters, architectural drawings, menus, and ephemera.
Attribution
For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier.
The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.
For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.
Accessing Collections
The vast majority of the items in our collections are not online. The Society owns thousands of archival collections viewable in our Archives reading room. To view and conduct research in our collections, visit us in person.
Calvert Liquor Sign
December 13, 1944
Calvert Liquor sign displayed in the window of the Plymouth Liquor Distributers, 2717 Atwood Avenue, sign reads: "Clear Heads Choose Calvert."
Calvert Window, Madison Liquor and Cigar Store
November 22, 1944
Window display with neon sign at Madison Liquor and Cigar Store, 109 Monona Avenue, featuring Calvert liquor.
Giles Hanson in Racing Car
August 29, 1932
Giles Hanson seated in his racing car in front of a gas station with Purol Pep gas pumps.
Belmont Spa Tavern
June 11, 1945
Richard and Ione Edwards behind the bar at the Belmont Spa, in the Belmont Hotel, 31 North Pinckney Street, with a clock advertising Calvert liquor.
Nu-Enamel Paint Promotion
May 14, 1934
Man standing next to an automobile outfitted with signs advertising Nu-Enamel paint.
Calvert Sign and Turkeys at Bluteau's Market
November 22, 1944
Bluteau's Drive-In Market, 2418 University Avenue, featuring Calvert Liquor sign and fresh turkeys. Sign reads: "Clear heads choose Calvert."
