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Photograph

City Car Taxi

Date: 12 08 1933
Description: A new Chevrolet City Car Company cab owned by James and Grace Riddell. In the background is a view of the 200 block of East Washington Avenue.
Photograph

New Rubber Bathing Costume

Date: 01 31 1934
Description: Miss Helen King modeling a new rubber bathing costume, holding a beach ball. This was the current fashion of the day and was made by U.S. Rubber Co.
Photograph

East Main Street Businesses

Date: 05 04 1934
Description: View of East Main Street businesses: Burdick & Murray Co. at 15-17-19 East Main Street, Feltman and Curme, Tailors, 21 East Main Street, Uphoffs Coffee Sho...
Photograph

City Hall

Date: 05 05 1934
Description: Madison's City Hall, erected in 1858, and designed by Samuel Hunter Donnel and August Kutzbock. The Parkway Theatre is next door on the left.
Photograph

Olson & Veerhusen

Date: 05 22 1934
Description: Exterior of the Olson and Veerhusen men's store and tailoring shop located at 7-9 North Pinckney Street.
Photograph

Simpson's Clothing Store

Date: 06 11 1934
Description: Simpson's women's clothing store, with Art Deco sign, located at 23-25 Pinckney Street on the Capitol Square.
Photograph

Park Street

Date: 07 24 1934
Description: Looking south from railroad viaduct toward Greenbush. View is down newly widened and paved Park Street. The Roman Tavern, 46 North Park Street and Automobi...
Photograph

Wisconsin State Employment Office

Date: 08 09 1934
Description: The Wisconsin State Employment Office, formerly the Capital City Bank, located on the corner of King and South Pinckney Streets. On the left is Liggett's ...
Photograph

Garrick Theater

Date: 09 21 1934
Description: Exterior view of the Garrick Theater at 115 Monona Avenue. The view also contains the Kehoe Cigars store, Savidusky's at 113 Monona Avenue, Jimmy Dodge Bil...
Photograph

Beauty Shop

Date: 11 22 1934
Description: Hair stylists wearing the popular Marcel wave hairstyle create new looks for customers at the Marcel Comfy Shoppe, 1917 Winnebago Street near Schenk's Corn...
Photograph

Cardinal Market

Date: 12 15 1934
Description: Elevated view of automobiles parked in front of the Cardinal Market at 120 North Fairchild Street, with a sign on the storefront advertising Essers Wholesa...
Photograph

Diamond Gas Station

Date: 04 23 1935
Description: Diamond Service Station, 118 King Street (Mid-Continent Petroleum Corp.), looking up King Street toward the Wisconsin State Capitol, with a partial view of...
Photograph

Strauss Shoes and W.T. Grant Building

Date: 06 22 1935
Description: Art Deco building housing Strauss's Shoes at 19 S. Pinckney Street, and the W.T. Grant Company Department Store, located at 21-23 S. Pinckney Street on the...
Photograph

University Student Bathers

Date: 07 29 1935
Description: Standing on the Alpha Chi Omega sorority pier, Willard Grasser and Robert Estes show what is and is not permitted with regard to men's bathing suits. "The ...
Photograph

Woolworth's 5 and 10 Cent Store

Date: 09 20 1935
Description: View of East Main Street, from right to left: F.W. Woolworth, 1-5 E. Main (aka Pioneer Building), Nu-Enamel Paint and Varnish, 7 E. Main, Rundell's, Inc., ...
Photograph

Orpheum Theatre at Night

Date: 01 24 1936
Description: The Orpheum Theatre canopy and sign at night on the 200 block of State Street. The Orpheum Theatre marquee notes: "Shep Fields" on stage, and "Kind Lady" o...
Photograph

Waters Motor Co. Used Car Lot

Date: 03 19 1936
Description: Leon J. Waters standing in front of his used car lot at 746 E. Washington Avenue where he offered small down payments, easy terms, and good will. A small T...
Photograph

Brown's Book Shop

Date: 05 30 1936
Description: The exterior of Brown's Book Shop, 643 State Street at the corner of Lake Street.
Photograph

Orpheum Theatre Marquee

Date: 09 09 1936
Description: Orpheum Theatre marquee, 216 State Street, featuring William Powell, Myrna Loy and Luise Rainer in "The Great Ziegfeld." View also includes Weber's Restaur...
Photograph

Madison Theatre

Date: 11 17 1936
Description: Refurbished facade of Madison Theatre, 111 Monona Avenue. The building includes the temporary quarters of Savidusky's Cleaners and Dyers.

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