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Old Hollander, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Old Hollander beer, brewed by the Oconomowoc Brewing Company. On the label the beer i...
Postcard

Milwaukee Postcard, Neptune with a Beer Stein

Date: 1914
Description: Postcard of the Milwaukee lakefront. In the foreground is an image of Neptune standing in Lake Michigan holding a trident in one hand and a beer stein in t...
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Blatz Old Heidelberg Castel Beer, Label

Date: 1933
Description: Label submitted to the state of Wisconsin for trademark registration. "Blatz, Old Heidelberg Castle, Beer, Blatz Brewing Co." Pictured on the label is a sc...
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Superfine Marathon Beer, Label

Date: 1939
Description: Label submitted to the state of Wisconsin for trademark registration. "Superfine Marathon Beer, Marathon City Brewing Company." In the foreground of the im...
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Blatz Advertisment

Date: 
Description: Advertisement for Blatz Private Stock, a "de-alcoholized" beer brewed in Milwaukee during Prohibition. Depicts a couple picnicking near a lake and mountain...
Postcard

Tall-tale Postcard: If My Pole Had Not Broken

Date: 1910
Description: Photomontage of a fisherman attempting to reel in a giant fish from a river. Beside him sits a few beer bottles and a bag.
Photograph

Relaxing on Frozen Lake Mendota

Date: 01 02 1979
Description: A young man is enjoying an Old Milwaukee beer while sitting in a broken armchair on frozen Lake Mendota.
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Chief Oshkosh Beer Label

Date: 1962
Description: Label for Chief Oshkosh Beer with an arrowhead-shaped shield in the center bearing the name of the brew. There is also a depiction of the brewery with Lake...
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Northern Pale Beer Label

Date: 
Description: Label for Northern Pale brewed by Northern Brewing Company. The label depicts a lake scene with evergreen trees in the background and the round Northern Be...
Photograph

Schlitz, The Beer That Made Milwaukee Famous

Date: 
Description: Cover art featuring Milwaukee from promotional booklet of views of the Schlitz Brewery.
Photograph

Men on Street near Puddle

Date: 1905
Description: Men standing around a puddle alongside a road near a small snowbank. One man is bending down near the puddle with a hammer in his hand. Signs for beer are ...
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G. Heileman Brewing Co. Memohead

Date: 
Description: Memohead of the G. Heileman Brewing Company of La Crosse, Wisconsin, manufacturers of keg and bottled beer, with an elevated view of the brewery complex, i...
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Pioneer Beer, Label

Date: 1937
Description: Label submitted to the state of Wisconsin for trademark registration. "Pioneer Beer, G. Weber Brewing Co." Under this in the center is a leaf with the lett...
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America's Dairyland

Date: 
Description: Wisconsin promotional decal with a map of the state, with many cities marked and drawings of some Wisconsin icons: cheese, cows, deer, beer, Wisconsin Dell...
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Rib Mountain, Beer Label

Date: 1938
Description: Label submitted to the state of Wisconsin for trademark registration. "Rib Mountain Lager, Highest Point in Wisconsin, Brewed and Bottled by Wausau Brewing...
Photograph

Fauerbach Brewing Company

Date: 1900
Description: An architectural rendering of the Fauerbach Brewing Company.
Photograph

Mary Griggs holding a beverage in canoe

Date: 1949
Description: Mary is wearing belted shorts and a short sleeve blouse while sitting sideways in a wood-strip and canvas canoe that is at rest near the shoreline on Lake ...
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John Gund Brewing Co. Letterhead

Date: 
Description: Letterhead of the John Gund Brewing Company of La Crosse, Wisconsin, with an elevated view of the brewery complex on the left. On the right is the company ...
Postcard

G. Heilman Brewing Co.

Date: 
Description: Colorized view of an elevated view of the brewery beside the Mississippi River. Caption reads: "G. Heilman Brewing Co., La Crosse, Wis."
Photograph

River Line

Date: 1955
Description: Industries along the Milwaukee River, one of which is the Schlitz Brewery.

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