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Peerless Beer, Label

Date: 1933
Description: Label cut in the shape of a parallelogram submitted to the State of Wisconsin for trademark registration. "Peerless Beer, As created by John Gund Brewing C...
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Louis Schoen's Old Lager, Label

Date: 1944
Description: Label submitted to the state of Wisconsin for trademark registration. "Louis Schoen's Old Beer Lager, Quality has No Substitute, Brewed and Bottled by the ...
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Pioneer Beer, Label

Date: 1933
Description: Label submitted to the State of Wisconsin for trademark registration. "Pioneer Lager Beer, Bottled by De Pere Brewing Corp." The label is divided into tria...
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Schlitz Atlas-Brau

Date: 
Description: Advertisement for Schlitz Atlas-Brau with Atlas carrying the earth with a Schlitz label on his shoulders. Some text reads, "Ask for Schlitz. The Beer That ...
Poster

The Saga of Pabst Blue Ribbon Poster

Date: 1973
Description: An advertising poster for Pabst Blue Ribbon beer. The poster features an image of a young man with a caption reading "our founder," a bottle of Pabst Blue ...
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Pioneer Beer, Label

Date: 1937
Description: Label submitted to the state of Wisconsin for trademark registration. "Pioneer Beer, G. Weber Brewing Co." Under this in the center is a leaf with the lett...
Photograph

Steinbacher's Saloon

Date: 1915
Description: Exterior view of the bar owned by Rudolph Steinbacher at the corner of 16th Street and St. Paul Avenue. A large sign for Schlitz beer is painted on the wa...
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America's Dairyland

Date: 
Description: Wisconsin promotional decal with a map of the state, with many cities marked and drawings of some Wisconsin icons: cheese, cows, deer, beer, Wisconsin Dell...
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Jingle Jokes for Little Folks

Date: 
Description: Illustration of a little boy wearing a sailor outfit, holding a glass, and leaning against a fence. It was probably used for advertising Hires Root Beer, ...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to ...
Photograph

Wisconsin Pavilion Attractions

Date: 1964
Description: Sign outside the Wisconsin Pavilion at the 1964 World's Fair advertising a steak house, a beer garden, and the world's largest cheese. A portion of the pav...
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Old Heidelberg, Beer Label

Date: 1926
Description: Label submitted to the State of Wisconsin for trademark registration. "Old Heidelberg Brew, Made under the formula of a famous old German brew, Val. Blatz ...
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Adel Bräu, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. "The Original Adel Bräu, Brewed and Bottled by the Wausau Brewing Company." Also prin...
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Cream City Brewing Company, Extra Stock, Beer Label

Date: 1910
Description: Label submitted to the state of Wisconsin for trademark registration. "Cream City Brewing Co., Extra Stock, Milwaukee, Wis. U.S.A." The label also includes...
Poster

"Go Pack Go! Go All The Way!"

Date: 12 1967
Description: A poster that was used in the Green Bay Packers' Sports Committee's "Go Pack Go - Go All the Way" advertising campaign for the 1967 post-season. On the bot...
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Bobbie Ale, Beer Label

Date: 1940
Description: Label submitted to the state of Wisconsin for trademark registration. "Bobbie Ale, 'Nips' Wisconsin Pioneer Ale, Two Rivers Beverage Co." At the center of ...
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A.1. Cream, Beer Label

Date: 1910
Description: Label submitted to the state of Wisconsin for trademark registration. In the center of the label, cut in the shape of a parallelogram, is a blue banner wit...
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Rib Mountain, Beer Label

Date: 1938
Description: Label submitted to the state of Wisconsin for trademark registration. "Rib Mountain Lager, Highest Point in Wisconsin, Brewed and Bottled by Wausau Brewing...
Manuscript

Calumet Brewing Co. Letterhead

Date: 07 21 1934
Description: A letterhead featuring the Calumet Brewing Co. logo above a diamond shaped trademark with the words: "Calumet Brewing Co. Chilton, Wis. Trademark" and in t...
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Badger Club Special, Beer Label

Date: 1931
Description: Label submitted to the state of Wisconsin for trademark registration. "Badger Club Special, A special process brew, alcoholic content less than 1/2 of 1% b...

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