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Peerless Beer, Label

Date: 1933
Description: Label cut in the shape of a parallelogram submitted to the State of Wisconsin for trademark registration. "Peerless Beer, As created by John Gund Brewing C...
Postcard

The Statue of Gambrinus

Date: 1984
Description: Text on reverse reads: "THE STATUE OF GAMBRINUS, the legendary Flemish King, generally referred to as the inventor and King of Beer, is a famous landmark a...
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G. Heileman Brewing Co. Memohead

Date: 
Description: Memohead of the G. Heileman Brewing Company of La Crosse, Wisconsin, manufacturers of keg and bottled beer, with an elevated view of the brewery complex, i...
Historical Essay

Breweries, Beer and Bars in Wisconsin History - Image Gallery Essay

Ever wonder why beer is so popular in Wisconsin? Wisconsin history is full of breweries and beer.
Photograph

John Gund Bottling Department

Date: 1890
Description: Brewery workers, posed in front of stacked beer barrels. Pictured (2nd row, far right) is Louis Schreiber (1861-1923) who immigrated to Wisconsin from Bava...
Photograph

Gund's Brewery, La Crosse

Date: 1890
Description: A large group of Brewery workers posing outside of Gund's Brewery in La Crosse. In the front of the group two men are seated at a table with a large stein ...
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G. Heileman Brewing Co. Letterhead

Date: 
Description: Letterhead of the G. Heileman Brewing Company of La Crosse, Wisconsin, with a musketeer-like figure holding a bottle of beer in one hand and raising a glas...
Postcard

G. Heilman Brewing Co., La Crosse, Wis.

Date: 
Description: Aerial view of brewery, with the Mississippi River in the background. Text on reverse reads: "Aerial view of G. Heilman Brewing Co., Inc., La Crosse, Wisc....
Postcard

G. Heilman Brewing Co.

Date: 
Description: Colorized view of an elevated view of the brewery beside the Mississippi River. Caption reads: "G. Heilman Brewing Co., La Crosse, Wis."

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