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Postcard

Schlitz Hotel Bar Room

Date: 1905
Description: Hand-colored view of the interior of the bar room in the Schlitz Hotel.
Postcard

Schlitz Brewing Company

Date: 1910
Description: Elevated view of brewing company. A sign for Schlitz is suspended between two of the buildings. Pedestrians, trolleys, and horse-drawn vehicles are on the ...
Print

Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
Print

Schlitz Ginger Ale, Label

Date: 1927
Description: Label submitted to the state of Wisconsin for trademark registration. "Schlitz, Pale Dry, Ginger Ale 'Will make your hospitality famous.'" The advertisemen...
Photograph

Schlitz Brewing Company

Date: 1940
Description: There is a sign painted on a building at right that reads "Schlitz". In the bottom right are railroad cars.
Print

Schlitz Advertisement

Date: 1906
Description: Schlitz advertisement copied from the "Milwaukee Press Club Annual." The image features an African man holding a Schlitz advertising sign. Underneath the i...
Photograph

Schlitz Train Celebrating End of Prohibition

Date: 04 07 1933
Description: Schlitz train and group of revelers, celebrating the end of prohibition in Milwaukee. Schlitz Engine #8027 departs to deliver the first Schlitz beer at 12:...
Print

Schlitz, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. "Schlitz, The Beer That Made Milwaukee Famous". The label is cut in the shape of a pa...
Print

Schlitz Brewing Company

Date: 1900
Description: Elevated view of brewing company. A sign for Schlitz is suspended between two of the buildings. Pedestrians, trolleys, and horse-pulled vehicles are on th...
Photograph

The Schlitz

Date: 1905
Description: The Schlitz Saloon on the corner of Doty and King Streets. The saloon was owned by Fred C. Harbort from 1900-1907. There is a man in an apron standing at t...
Photograph

Nellie Arms

Date: 1958
Description: Nellie Arms relaxes with a cold Schlitz beer at Lewis Arms' home on Williamson Street.
Postcard

Schlitz Palm Garden

Date: 1916
Description: Restaurant interior. The bar is on the left, with the arched ceiling overhead. Palm trees decorate the spaces between the tables. Located on N. 3rd Street,...
Postcard

Launch on Stone Lake

Date: 1909
Description: Photographic postcard across water, showing launch owned by Schlitz Brewery of Milwaukee operating on Stone Lake. Caption reads: "Stone Lake, Crandon, Wis....
Print

Old Milwaukee, Beer Label

Date: 1936
Description: Label submitted to the state of Wisconsin for trademark registration. "Old Milwaukee Beer, Jos. Schlitz Brewing Co." At the center of the label is an image...
Photograph

Hotel Charlotte and Surrounding Buildings

Date: 1918
Description: Elevated view of N. 3rd Street, south of W. Wisconsin Avenue. Landmarks left to right: Schlitz Palm Garden, Hotel Charlotte, Randolph Garden and Hotel Rand...
Photograph

"The Schlitz" Interior

Date: 1905
Description: Man standing behind the bar at "The Schlitz Saloon" located on the corner of Doty and King Streets. The bar is backed with a large mirror and is lined with...
Photograph

Buena Vista House

Date: 1940
Description: View across street towards the inn, with three cars parked in front. There is a "Chicken & Steak Dinner" sign, as well as a "Schlitz" beer sign. The cobbl...
Photograph

Steinbacher's Saloon

Date: 1915
Description: Exterior view of the bar owned by Rudolph Steinbacher at the corner of 16th Street and St. Paul Avenue. A large sign for Schlitz beer is painted on the wa...
Photograph

Malt House

Date: 1930
Description: View across lawn towards the Malt House at 1603 Sherman Avenue. To the right of the Malt House is the Cafferty Distributing Company, wholesalers for Schlit...
Photograph

Elevated View from Division and East Water Streets

Date: 1901
Description: Elevated view looking northwest from Division Street and East Water Street. Rooftop of building in foreground has laundry hanging from a line. In the back...

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