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Schlitz Atlas-Brau

Date: 
Description: Advertisement for Schlitz Atlas-Brau with Atlas carrying the earth with a Schlitz label on his shoulders. Some text reads, "Ask for Schlitz. The Beer That ...
Postcard

Schlitz Hotel Bar Room

Date: 1905
Description: Hand-colored view of the interior of the bar room in the Schlitz Hotel.
Drawing

Schlitz Palm Garden

Date: 07 03 1886
Description: Interior view of the Schlitz Palm Garden filled with finely dressed people. The Schlitz logo appears in the upper left corner. Located on N. 3rd Street, so...
Postcard

Schlitz Palm Garden

Date: 07 03 1886
Description: Hand-colored postcard of the interior of the Schlitz Palm Garden. Located on N. 3rd Street, south of W. Wisconsin Avenue, the Schlitz Palm Garden opened on...
Print

Schlitz Beer Label

Date: 
Description: Label, cut in the shape of a parallelogram, for a bottle of Schlitz beer bearing the Schlitz insignia and the slogan: "The beer that made Milwaukee famous....
Postcard

Schlitz Brewing Company

Date: 1910
Description: Elevated view of brewing company. A sign for Schlitz is suspended between two of the buildings. Pedestrians, trolleys, and horse-drawn vehicles are on the ...
Print

Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
Print

Schlitz Ginger Ale, Label

Date: 1927
Description: Label submitted to the state of Wisconsin for trademark registration. "Schlitz, Pale Dry, Ginger Ale 'Will make your hospitality famous.'" The advertisemen...
Photograph

Schlitz Brewing Company

Date: 1940
Description: There is a sign painted on a building at right that reads "Schlitz". In the bottom right are railroad cars.
Document

Schlitz Park Letterhead

Date: 
Description: Letterhead of the Schlitz Park Company in Milwaukee, Wisconsin, with halftone views of the park gateway and a two-story open-air pavilion with an overlook,...
Print

Schlitz Advertisement

Date: 1906
Description: Schlitz advertisement copied from the "Milwaukee Press Club Annual." The image features an African man holding a Schlitz advertising sign. Underneath the i...
Photograph

Schlitz Train Celebrating End of Prohibition

Date: 04 07 1933
Description: Schlitz train and group of revelers, celebrating the end of prohibition in Milwaukee. Schlitz Engine #8027 departs to deliver the first Schlitz beer at 12:...
Print

Schlitz, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. "Schlitz, The Beer That Made Milwaukee Famous". The label is cut in the shape of a pa...
Print

Schlitz Brewing Company

Date: 1900
Description: Elevated view of brewing company. A sign for Schlitz is suspended between two of the buildings. Pedestrians, trolleys, and horse-pulled vehicles are on th...
Photograph

William Kelley, Helen Brown, and Art Schmidt

Date: 
Description: William Kelley on left shaking the hand of Helen Brown as Art Schmidt of Schlitz Brewing Company looks on.
Photograph

The Schlitz

Date: 1905
Description: The Schlitz Saloon on the corner of Doty and King Streets. The saloon was owned by Fred C. Harbort from 1900-1907. There is a man in an apron standing at t...
Print

Schlitz Brewing Company Memohead

Date: 
Description: Memohead of the Joseph Schlitz Brewing Company of Milwaukee, Wisconsin, with an elevated view of the brewery complex, including an elevator and other stora...
Photograph

Nellie Arms

Date: 1958
Description: Nellie Arms relaxes with a cold Schlitz beer at Lewis Arms' home on Williamson Street.
Postcard

Schlitz Palm Garden

Date: 1916
Description: Restaurant interior. The bar is on the left, with the arched ceiling overhead. Palm trees decorate the spaces between the tables. Located on N. 3rd Street,...
Postcard

Launch on Stone Lake

Date: 1909
Description: Photographic postcard across water, showing launch owned by Schlitz Brewery of Milwaukee operating on Stone Lake. Caption reads: "Stone Lake, Crandon, Wis....

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