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Schlitz Atlas-Brau

Date: 
Description: Advertisement for Schlitz Atlas-Brau with Atlas carrying the earth with a Schlitz label on his shoulders. Some text reads, "Ask for Schlitz. The Beer That ...
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Schlitz Beer Label

Date: 
Description: Label, cut in the shape of a parallelogram, for a bottle of Schlitz beer bearing the Schlitz insignia and the slogan: "The beer that made Milwaukee famous....
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Schlitz Palm Garden

Date: 07 03 1886
Description: An interior view of the Schlitz Palm Garden, which was located on North 3rd Street, south of West Wisconsin Avenue. This image includes a drawing of a wait...
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Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
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General View of Schlitz Brewery

Date: 
Description: Elevated view of the Schlitz Brewery facilities.
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Schlitz Ginger Ale, Label

Date: 1927
Description: Label submitted to the state of Wisconsin for trademark registration. "Schlitz, Pale Dry, Ginger Ale 'Will make your hospitality famous.'" The advertisemen...
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Schlitz Advertisement

Date: 1906
Description: Schlitz advertisement copied from the "Milwaukee Press Club Annual." The image features an African man holding a Schlitz advertising sign. Underneath the i...
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Schlitz, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. "Schlitz, The Beer That Made Milwaukee Famous". The label is cut in the shape of a pa...
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Schlitz Brewing Company

Date: 1900
Description: Elevated view of brewing company. A sign for Schlitz is suspended between two of the buildings. Pedestrians, trolleys, and horse-pulled vehicles are on th...
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Schlitz Brewing Company Memohead

Date: 
Description: Memohead of the Joseph Schlitz Brewing Company of Milwaukee, Wisconsin, with an elevated view of the brewery complex, including an elevator and other stora...
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City of Milwaukee 23rd National Encampment G-A-R

Date: 08 28 1889
Description: Bird's-eye view of Milwaukee, drawn from sketches and photographs for the "Milwaukee Daily Sentinel," with insets of Schlitz Park and the Pabst Brewing Com...
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Old Milwaukee, Beer Label

Date: 1936
Description: Label submitted to the state of Wisconsin for trademark registration. "Old Milwaukee Beer, Jos. Schlitz Brewing Co." At the center of the label is an image...
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Schlitz Hotel Thanksgiving Dinner Menu

Date: 11 29 1906
Description: Front cover and menu pages of the a la carte and table d'hote options for Thanksgiving dinner at the Schlitz Hotel, with a boy wearing only a chef's hat an...
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Schlitz Brewing Company

Date: 1890
Description: Elevated view of brewing company and surrounding roads. On the road in front of the buildings are horse-drawn carts carrying barrels, a trolley car, and pe...
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Christmas Card

Date: 1965
Description: The inside group portrait and handprinted greeting of a French fold Christmas card from "The Brumders." The well-dressed family is standing and holding han...

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