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Photograph

Revelers Celebrating the End of Prohibition

Date: 1933
Description: Men and women celebrating the end of Prohibition, around a table with bottles of various alcoholic beverages. They are holding a sign that reads: "In Compl...
Print

Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
Photograph

Schlitz Train Celebrating End of Prohibition

Date: 04 07 1933
Description: Schlitz train and group of revelers, celebrating the end of prohibition in Milwaukee. Schlitz Engine #8027 departs to deliver the first Schlitz beer at 12:...
Print

Blatz, Hops Products Label

Date: 1922
Description: Label submitted to the state of Wisconsin for trademark registration. The label has the traditional Blatz logo, and was used for the sale of hops syrups an...
Print

Cross Country, Malt Syrup Label

Date: 1928
Description: Label submitted to the state of Wisconsin for trademark registration. "Cross Country, Hop Flavored, Malt Syrup, Made and packed by, Rock Island Brewing Co....
Photograph

Northwest Airways Special Delivery

Date: 04 07 1933
Description: In an obvious publicity stunt, a Northwest Airways pilot delivers the first case of post-Prohibition Atlas Beer to Madison distributor Ira Chambers. The sh...
Print

Viking Malt Syrup, Label

Date: 1928
Description: Label submitted to the state of Wisconsin for trademark registration. "Viking brand, Malt Syrup, distributed by E-C products Co." A large viking ship is pr...
Print

Brewmasters Amber Beer Label

Date: 
Description: Brewmasters Amber beer label with a drawing of a mug of beer.
Poster

Anti-Prohibition Poster

Date: 1918
Description: A cartoon drawing of the statue of liberty with her hands in the air and her torch falling towards the ground. Below her are six men pointing guns at her....
Photograph

Placing Order for First Legal Beer

Date: 03 15 1933
Description: Donald Huseby, office manager of the Fauerbach Brewery, receiving from Herman Lochner, police reporter for the "Capital Times," an order for the first case...
Photograph

Fauerbach Tank Room

Date: 04 03 1933
Description: Four men are standing in the tank room at Fauerbach Brewing Co. One of the men is turning a valve. The photograph was taken to mark the modification of the...
Print

Golden Glow, Beer Label

Date: 1933
Description: Label submitted to the State of Wisconsin for trademark registration. "Blumer's Golden Glow Beer, 'It's the After Glow', Blumer Products Co." The center of...
Print

Blatz Waukesha Water, Label

Date: 1924
Description: Label submitted to the state of Wisconsin for trademark registration. "Blatz Waukesha Water, Bottled at the Springs, Waukesha WI, A natural spring water, s...
Photograph

Fauerbach Brewery Tavern

Date: 04 07 1933
Description: Slightly elevated view of crowd in the Fauerbach Brewery tavern at 651 Williamson Street, with men and women drinking and toasting and celebrating the end ...
Photograph

Cassville Brewery

Date: 1900
Description: Elevated view of the brewery dwarfed by the overhead bluffs. The brewery was built by William Schmitz. George Scheibl ran the brewery from 1899 until his d...

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