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Old Milwaukee, Beer Label

Date: 1936
Description: Label submitted to the state of Wisconsin for trademark registration. "Old Milwaukee Beer, Jos. Schlitz Brewing Co." At the center of the label is an image...
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Old Heidelberg, Beer Label

Date: 1926
Description: Label submitted to the State of Wisconsin for trademark registration. "Old Heidelberg Brew, Made under the formula of a famous old German brew, Val. Blatz ...
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Commander Beer, Label

Date: 1938
Description: Label submitted to the state of Wisconsin for trademark registration. "Commander Beer, Milwaukee, Brewed and Bottled by Capitol Brewing company of Milwauke...
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Blatz Old Heidelberg Castel Beer, Label

Date: 1933
Description: Label submitted to the state of Wisconsin for trademark registration. "Blatz, Old Heidelberg Castle, Beer, Blatz Brewing Co." Pictured on the label is a sc...
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$1000 Reward, Beer Label

Date: 1933
Description: Label submitted to the State of Wisconsin for trademark registration. "$1000 Reward, Pure Malt & Hops, Natural Process, Lager Beer, A. Gettelman Brewing Co...
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Pabst, Beer Label

Date: 1933
Description: Label cut in the shape of a parallelogram submitted to the state of Wisconsin for trademark registration. "Pabst Blue Ribbon Beer, Premier-Pabst Corp." T...
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Kernel Wheat, Label

Date: 04 23 1934
Description: Label submitted to the State of Wisconsin for trademark registration by the M Carpenter Baking Co. The label is in red and blue, and is for cracked wheat b...
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Mickie Mouse Animal Crackers, Label

Date: 08 16 1934
Description: Label submitted to the State of Wisconsin for trademark registration from the Quality Biscuit Company. Features a cartoon drawing of a mouse holding a micr...
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Polaris Angora Comforter, Label

Date: 09 23 1942
Description: Label submitted to the State of Wisconsin for trademark registration. "Polaris Custom Designed Angora Comforter." Features a five pointed silver colored st...
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General Jeep, Label

Date: 09 20 1943
Description: Drawing submitted to the State of Wisconsin for trademark registration. "A Sturdy, Timely Toy For Your Youngster. General Jeep." Features a drawing of four...
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Chesty Potato Chips, Label

Date: 03 19 1945
Description: Drawing submitted to the State of Wisconsin for trademark registration. Blue and yellow label for Chesty Potato Chips featuring a drawing of a young boy we...
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Elim Waukesha Mineral Spring Water

Date: 
Description: Label submitted to the State of Wisconsin for trademark registration. The green and white label features the words, "Wisdom Prescribes 'Elim'" around the i...
Poster

The Saga of Pabst Blue Ribbon Poster

Date: 1973
Description: An advertising poster for Pabst Blue Ribbon beer. The poster features an image of a young man with a caption reading "our founder," a bottle of Pabst Blue ...
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Blatz Wiener Beer Advertisement

Date: 1905
Description: An advertisement for Blatz Wiener beer featuring two well-dressed men and two women seated at a restaurant table drinking Blatz Beer. There is a potted pla...
Photograph

J.C. Iversen & Co. Store — 425 East Water Street #826

Date: 
Description: Elevated stereograph of J.C. Iversen and Company on the west side of Water Street (north of Grand Avenue). Other stores include: Adam Koch Restaurant and Q...
Photograph

Milwaukee Ships and River Views

Date: 
Description: View across the Milwaukee River, showing advertisements for the Riverside Printing House, Book and Job Printing, Spring Street Lager Beer Hall, and Hood an...
Historical Object

Reverse Side of Dionne Quintuplets Fan

Date: 1936
Description: The reverse side of a promotional cardboard and wood fan featuring an image of the Dionne quintuplets. This back side of the fan is printed with an adverti...
Historical Essay

Gugler Lithographic World War II Mobilization Posters - Image Gallery Essay

Discover the famous lithographic company most known for its WWII posters whose goal was to mobilize public support for the American war effort.
Historical Essay

Breweries, Beer and Bars in Wisconsin History - Image Gallery Essay

Ever wonder why beer is so popular in Wisconsin? Wisconsin history is full of breweries and beer.
Historical Essay

Letterheads - Image Gallery Essay

Promotions on Paper, 1850s-1975
Custom-designed letterheads were a universal way of proclaiming who you were. Historical letterheads are prime examples of early branding.

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