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| Organizing a Fundraising Auction for Your Nonprofit Organization, Part 2 of 3 |
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| Staging an auction can be a fun way to raise funds as long as your nonprofit organization plans the event carefully. |
| Organizing a Fundraising Auction for Your Nonprofit Organization, Part 3 of 3 |
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| If your fundraising auction is to be a success, your auction table must have high-quality, meaningful items that generate buzz among the bidders. |
| Your historic preservation group can boost its public profile by incorporating a public relations mindset into daily communications. |
| A public relations plan can serve as a roadmap for your historic preservation group to effectively communicate your story and message. |
| When your advocacy group is feeling the pinch of its small labor force, a public relations professional can be a good investment. |
| How You Can Win When You Lose |
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| You may not win every historic preservation campaign, but you can use your foundation of support to launch your next effort. |
| An awards program is a fun and inexpensive way to proactively promote historic preservation in your community. |
| Get tips on how to handle communications when opponents to your cause become unpleasant. |
| A press list is an essential tool for you to develop a working relationship with members of the press. |
| You will go a long way toward getting good publicity for historic preservation if you build good working relationships with the press. |
| Preservation is very much about people, and many reporters are looking for human-interest stories that inspire others. Learn how to create those stories. |
| A media packet will help your historic preservation group communicate your message to members of the media who attend your events. |
| Use press releases and media advisories to alert the media about your historic preservation group's newsworthy events. |
| Learn strategies for responding to community misunderstandings and “bad press” |
| Television and radio provide great opportunities to share your historic preservation message and attract large numbers of supporters. |
| Organizing a Publicity Event, Part 1 of 2 |
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| A publicity event is an ideal way for your historic preservation group to communicate information about a newsworthy or milestone event |
| Organizing a Publicity Event, Part 2 of 2 |
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| Learn how to plan the details to ensure your historic preservation group's event is a success. |
| If your historic preservation group is not using internet technologies to reach your supporters, you are closing doors on a broad audience. |
| Website visitors will expect even your low-budget historic preservation group to have a professional-looking and regularly updated website. |
| Email is still the simplest, most effective tool for reaching out to supporters of your historic preservation advocacy work. |
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