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Fauerbach's Brewery Sign

Date: 1884
Description: A sign for Fauerbach's Brewery depicting a young woman and the brewery.
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Schlitz Atlas-Brau

Date: 
Description: Advertisement for Schlitz Atlas-Brau with Atlas carrying the earth with a Schlitz label on his shoulders. Some text reads, "Ask for Schlitz. The Beer That ...
Photograph

Fauerbach and Blatz Beer Signs

Date: 08 27 1933
Description: Fauerbach and Blatz beer signs at the concession stand at the Dane County fair. The signs read: "Fauerback Beer Served Here Exclusively!" and Blatz Brewing...
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Madison Brewery Advertisement

Date: 1858
Description: Advertisement for the Madison Brewery operated from John Rodermund that appeared in the 1858 City Directory.
Poster

Pabst Beer Poster

Date: 04 1971
Description: Poster of a woman in fancy clothing, holding a fan, advertising for Pabst Blue Ribbon beer. Caption below reads, "Pabst, Good Old-time Flavor, Since 1844....
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Pabst Brewing Company Advertisement

Date: 1891
Description: Advertisement from the 1890-91 Madison City Directory. Includes Mayer's Saloon, and Pabst Bohemian keg beer, and a depiction of the brewery.
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Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
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Advertisement for Pabst Blue Ribbon Beer

Date: 1940
Description: Advertisement produced for Pabst Blue Ribbon beer featuring a man wearing a suit and hat, supposedly at a sports event, excitedly holding a cup of beer. Th...
Photograph

Old Style Six Pack

Date: 1977
Description: Tanks at the Heileman Brewing Company decorated to look like a six-pack of beer cans.
Print

New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to ...
Photograph

Dakota Brewing Company Truck

Date: 08 17 1934
Description: Side view of an International truck used by the Dakota Brewing Company of Huron, South Dakota, parked in front of a brewery building. Both the advertisemen...
Book or Pamphlet

International C-50 Truck Brochure

Date: 1936
Description: Cover of an advertising brochure for an International C-50 truck. Features a photograph of men unloading cases of beer from a C-50 truck owned by Miller Br...
Print

Brewmaster's Pub Napkin

Date: 
Description: Napkin from Brewmaster's Pub in Kenosha advertising itself as the Midwest's first brew pub. The graphic on the napkin includes a beer stein and a stalk of ...
Photograph

Kingsbury Brewing Company

Date: 1962
Description: View across road towards loading dock of the Kingsbury Brewing Company. Printed on the side of the building are two advertisements for Kingsbury Beer.
Photograph

Blatz Beer Sign at the State Line

Date: 
Description: Large Blatz Beer sign on top of Gorski's Tower Restaurant at the Wisconsin state line. The sign reads: "Blatz Beer Milwaukee State Line."
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Big Boy Beer, Label

Date: 1935
Description: Label submitted to the state of Wisconsin for trademark registration. Depicts a man in a suit holding a bottle of beer. Big Boy was produced by the Hanover...
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"If It's Brewdated-It's Blatz," Beer Label

Date: 04 10 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Brew-Date label for a bottle of Blatz beer. The label features two cartoon gnomes hol...
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Old Town Lager, Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. "Old Town Lager Beer, The Beer of Good Cheer," and depicts a drawing of a house, tree...
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Burlington Beer, Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Red and white label for Burlington Beer, produced by the Burlington Brewing Co.

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