Search the Wisconsin Historical Society's collections

Searching for

Refine by

Results 1-20 of 28

Photograph

World's Largest Tire

Date: 11 02 1930
Description: Group of people, including dwarfs and midgets, posing with "the worlds largest tire" in front of the RKO Orpheum Theatre as part of a promotion for Goodyea...
Photograph

Licari Tire Company

Date: 07 02 1936
Description: A view of the Licari Tire Company, 767 West Washington, with a Phillips sign in the foreground, and a Gillette Tire Company sign with the company's slogan:...
Photograph

Harley-Davidson Motorcycle

Date: 08 22 1928
Description: Harley-Davidson motorcycle, used as a service vehicle for the Madison Tire Company, distributor of Goodyear tires, at 205 North Bassett Street.
Photograph

Licari Tire Co. Office

Date: 10 26 1934
Description: A driver is sitting in Licari's panel truck, next to the small art deco office of Licari Tire Company, where another man is posing at the door, 767 West Wa...
Photograph

Fauerbach Brewing Company Truck

Date: 04 27 1938
Description: Front view of Fauerbach Lager Beer truck, with James Hepburn, Distributor, Decorah, Iowa painted on the cab, outside of the Ideal Body Company, 502 S. Park...
Photograph

Pahl Tire Co.

Date: 06 03 1937
Description: Pahl Tire Company, located at 208 E. Washington Avenue. Opened in 1936, moved to 202 East Washington Avenue about 1960, closed in 2013.
Photograph

Safety League Mystery Ship

Date: 07 18 1935
Description: Man standing behind of two women sitting in a car that looks like an airplane parked in front of and advertising Goodrich Silvertown Stores, 515 University...
Photograph

Safety League Mystery Ship

Date: 07 18 1935
Description: A man spinning the propeller with Frank A. Sloan in the pilot seat and a women is sitting in the back of a car that looks like an airplane. They are at a G...
Photograph

Goodrich Service Truck and Men

Date: 10 12 1934
Description: Three attendants are standing beside a Goodrich truck at Goodrich Silvertown, Inc. 515 University Avenue, next to a sign for Goodrich Tires and Batteries. ...
Photograph

Tire Retreading at Edwards Tire Co.

Date: 09 20 1934
Description: Two men retreading tires at Edwards Tire Company, located at 124 W. Main Street.
Photograph

Licari Tire Co.

Date: 09 01 1934
Description: Three automobiles parked at Licari Tire Co., 767 W. Washington Avenue, featuring Gillette tires, one automobile is advertising Licari Tire Co. and Gillette...
Photograph

Goodrich Silvertown, Inc. Office

Date: 07 11 1934
Description: Goodrich Silvertown, Inc. 515 University Avenue, office, with four employees at desks.
Photograph

Goodyear Service Station

Date: 05 15 1934
Description: Goodyear Service Station, 205 North Bassett Street on the corner of West Dayton Street.
Photograph

Fiore Coal & Oil Co. Exhibit

Date: 05 02 1934
Description: Fiore Coal & Oil Company exhibit at Madison Home Show featuring oil burners and Lee tires.
Photograph

Capitol Oil Corporation Exhibit

Date: 02 12 1934
Description: Two men stand with the Capitol Oil Corporation display at the Madison Auto Show. The exhibit features "Tiolene Motor Oil," "Bowes Seal Fast," "Purol-Pep g...
Photograph

G&E Tire Store

Date: 11 17 1934
Description: G and E Store, Tires and Batteries, 124 E. Washington Avenue, with piles of tires on the sidewalk and the Rathskeller Retail Store, 124 E. Washington Avenu...
Photograph

Meyers Tire Co. Tire Shipment

Date: 12 13 1933
Description: Meyers Tire & Accessory Co., 215 East Washington Avenue, with a shipment of new Federal truck tires piled on the sidewalk in the front of the building. Sno...
Photograph

Damaged Ford Coupe

Date: 09 19 1933
Description: View of rear end damaged Ford Coupe, with the spare tire broken off and leaning against the car.
Photograph

Tires in the Licari Garage

Date: 08 17 1933
Description: A worker fixing a tire in front of racks of Gillette tires in the Licari garage, 767 W. Washington Avenue, in the Greenbush neighborhood.
Photograph

Pennco Service Station

Date: 06 28 1933
Description: Pennco service station, featuring Barnsdale "Be Square" petroleum products and Dunlop tires, on the corner of N. Webster Street and 202 E. Washington Avenu...

Have Questions?

If you didn't find the material you searched for, our Library Reference Staff can help.

Call our reference desk at 608-264-6535 or email us at: