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Photograph

Truck Driver Joseph Gonzalez in International DB-405 Truck

Date: 1963
Description: Truck driver Joseph Gonzalez in his International DB-405 Budweiser beer truck at the terminus of U.S. Highway 1. A sign in front of the truck reads "end of...
Photograph

Fauerbach Brewing Co. Float

Date: 07 27 1934
Description: An automobile covered in crepe paper with a beer bottle on the front end, and a sign on the top serves as the Fauerbach Brewing Co. float. It was built to ...
Photograph

Fauerbach Brewing Co. Booth

Date: 09 23 1933
Description: Fauerbach Brewing Co. booth for the East Side Businessmen's Association (ESBMA) Fall Festival. Sign reads: "When the second Wisconsin State Capitol was com...
Photograph

Fauerbach and Blatz Beer Signs

Date: 08 27 1933
Description: Fauerbach and Blatz beer signs at the concession stand at the Dane County fair. The signs read: "Fauerback Beer Served Here Exclusively!" and Blatz Brewing...
Photograph

Fauerbach Beer Signs at Concession Stand

Date: 08 27 1933
Description: View towards the Fauerbach concession stand, with five servers, all men, standing behind the counter at the Dane County fair. There are signs for Coca-Cola...
Photograph

Alex Drives Distributing Co. Booth at ESBMA Festival

Date: 09 10 1929
Description: Alex Drives Distributing Company booth at East Side Business Men's Association (ESBMA) Fall Festival. The booth is featuring Pabst Blue Ribbon beer.
Photograph

Alex Drives Distributing Co. Booth at ESBMA Festival

Date: 09 10 1929
Description: Alex Drives Distributing Co. booth at the East Side Business Men's Association (ESBMA) Fall Festival. Featuring Pabst Blue Ribbon beer.
Drawing

Schlitz Palm Garden

Date: 07 03 1886
Description: Interior view of the Schlitz Palm Garden filled with finely dressed people. The Schlitz logo appears in the upper left corner. Located on N. 3rd Street, so...
Print

Advertisement for Pabst Blue Ribbon Beer

Date: 1940
Description: Advertisement produced for Pabst Blue Ribbon beer featuring a man wearing a suit and hat, supposedly at a sports event, excitedly holding a cup of beer. Th...
Print

Pioneer Beer, Label

Date: 1937
Description: Label submitted to the state of Wisconsin for trademark registration. "Pioneer Beer, G. Weber Brewing Co." Under this in the center is a leaf with the lett...
Print

G. Heileman Brewing Co. Letterhead

Date: 
Description: Letterhead of the G. Heileman Brewing Company of La Crosse, Wisconsin, with a musketeer-like figure holding a bottle of beer in one hand and raising a glas...
Photograph

Miller Brewing Co. Exhibit Booth

Date: 07 02 1953
Description: View towards a man standing in the Miller Brewing Co. exhibit booth under a tent, sponsored by the East Side Liquor Store, 1047 Atwood Avenue and distribut...
Photograph

King Gambrinus

Date: 1967
Description: Men in white jumpsuits are steadying a statue of King Gambrinus on a parade float at the Holiday Folk Fair. A line of men and women in various ethnic cloth...
Historical Object

Heileman's Old Style Lager Beer Label

Date: 1992
Description: A beer label featuring Heileman's Old Style Lager and Heileman Brewing Company, incorporating a drawing in the center labeled: "A Scene of Monks Brewing". ...

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