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Photograph

Gardner Baking Co. Employees

Date: 10 14 1934
Description: Group portrait of Gardner Baking Co. drivers/salesmen from Madison, taken outdoors near 849 E. Washington Avenue. Breese Stevens Field is in the background...
Photograph

Kraft Display in Grocery Store

Date: 09 06 1934
Description: Two sales clerks dressed as sailors standing beside the ship S.S. Kraft filled with Kraft and Miracle Whip salad dressing products. The display is in Frank...
Photograph

Liggitts Drug Store Lemonade and Orangeade Display on Soda Fountain

Date: 08 14 1934
Description: Ligget's Drug Store at 29 S. Pinckney Street, with a lemonade display on the soda fountain. The signs on the mirror read: "Lemonade healthful, refreshing,"...
Photograph

Moon Molinaro, Bartender

Date: 08 25 1934
Description: Apron-clad "Moon" Molinaro, Fauerbach's bartender, fills a stein of Fauerbach beer from the tap, with Arthur Towell's University of Wisconsin diploma on th...
Photograph

Kroger Produce Warehouse

Date: 08 07 1934
Description: Interior of produce warehouse, Kroger Grocery and Baking Company, 634 West Washington Avenue, with sacks of sugar and a large Fairbanks scale.
Photograph

Kroger Produce Warehouse

Date: 08 07 1934
Description: Kroger Grocery and Baking Co. Headquarters and produce warehouse, 634 West Washington Avenue.
Photograph

Kroger Warehouse Railroad Siding and Loading Dock

Date: 08 07 1934
Description: Kroger Grocery and Baking Company produce warehouse, 634 West Washington Avenue, view of the railroad siding and loading dock.
Photograph

Fauerbach Brewing Co. Float

Date: 07 27 1934
Description: An automobile covered in crepe paper with a beer bottle on the front end, and a sign on the top serves as the Fauerbach Brewing Co. float. It was built to ...
Photograph

Fauerbach Freight Cars

Date: 07 17 1934
Description: Two railroad freight cars with Fauerbach Beer signs covering their sides are parked outdoors on railroad tracks in a railroad yard.
Photograph

Richard McVicar Enjoys Ice Cream

Date: 07 05 1934
Description: Richard McVicar, son of the photographer, sitting at a table and eating ice cream from a stemmed dish, under a sign advertising Crystal Ice Cream that read...
Photograph

Milwaukee Cheese Company Trucks

Date: 06 23 1934
Description: Milwaukee Cheese Company trucks, parked in a row at 301 South Few Street.
Photograph

Fauerbach Brewing Co.

Date: 06 27 1934
Description: View across intersection towards the Fauerbach Brewing Company, located at 651-653 Williamson Street. There are automobiles parked on the street in front a...
Photograph

Richard McVicar Eating Ice Cream

Date: 07 05 1934
Description: Richard McVicar is sitting at a table eating ice cream from a stemmed dish.
Photograph

Fauerbach Brewing Company Vat Room

Date: 05 31 1934
Description: Five large wooden vats and two ladders in the Fauerbach Brewing Company second floor vat room.
Photograph

Kennedy-Mansfield Dairy Co.

Date: 05 25 1934
Description: Night view across street towards the Kennedy-Mansfield Dairy Co., 621-629 West Washington Avenue. Illuminated sign says: "Kennedy-Mansfield Dairy Co., Irra...
Photograph

Schoep's Ice Cream Truck

Date: 05 17 1934
Description: Schoep's Ice Cream Truck in front of Schoep's Ice Cream and Food Company Inc., located at 129 Ohio Avenue (a Trachte Building).
Photograph

Kennedy-Mansfield Dairy Exhibit

Date: 05 03 1934
Description: Kennedy-Mansfield Dairy exhibit at the Madison Home Show. "Producing Vitamin D milk."
Photograph

Oscar Mayer Meat Exhibit

Date: 05 02 1934
Description: Oscar Mayer meat exhibit at the Madison Home Show featuring canned meat products. Sign reads: "Oscar Mayer's approved brand," "U.S. Inspection for your hea...
Photograph

Wisconsin Dept. of Agriculture & Markets Exhibit

Date: 05 03 1934
Description: Wisconsin Dept. of Agriculture & Markets exhibit at the Madison Home Show promoting milk and cheese with signs.
Photograph

New Tanks for Fauerbach Brewing Co.

Date: 04 17 1934
Description: View across street towards two new tanks being delivered by the Heil Co. of Milwaukee on a Heil Company truck. The truck is parked in front of the Fauerbac...

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