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Fauerbach's Brewery Sign

Date: 1884
Description: A sign for Fauerbach's Brewery depicting a young woman and the brewery.
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Schlitz Atlas-Brau

Date: 
Description: Advertisement for Schlitz Atlas-Brau with Atlas carrying the earth with a Schlitz label on his shoulders. Some text reads, "Ask for Schlitz. The Beer That ...
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Madison Brewery Advertisement

Date: 1858
Description: Advertisement for the Madison Brewery operated from John Rodermund that appeared in the 1858 City Directory.
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Pabst Brewing Company Advertisement

Date: 1891
Description: Advertisement from the 1890-91 Madison City Directory. Includes Mayer's Saloon, and Pabst Bohemian keg beer, and a depiction of the brewery.
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Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
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Advertisement for Pabst Blue Ribbon Beer

Date: 1940
Description: Advertisement produced for Pabst Blue Ribbon beer featuring a man wearing a suit and hat, supposedly at a sports event, excitedly holding a cup of beer. Th...
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New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
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Brewmaster's Pub Napkin

Date: 
Description: Napkin from Brewmaster's Pub in Kenosha advertising itself as the Midwest's first brew pub. The graphic on the napkin includes a beer stein and a stalk of ...
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Big Boy Beer, Label

Date: 1935
Description: Label submitted to the state of Wisconsin for trademark registration. Depicts a man in a suit holding a bottle of beer. Big Boy was produced by the Hanover...
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"If It's Brewdated-It's Blatz," Beer Label

Date: 04 10 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Brew-Date label for a bottle of Blatz beer. The label features two cartoon gnomes hol...
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Old Town Lager, Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. "Old Town Lager Beer, The Beer of Good Cheer," and depicts a drawing of a house, tree...
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Burlington Beer, Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Red and white label for Burlington Beer, produced by the Burlington Brewing Co.
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Old Germantown Lager Beer, Label

Date: 1934
Description: Label for Old Germantown Lager Beer, made by the Germantown Brewing Company. The Label features a barrel of beer, surrounded by flowering plants, probably ...
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Milwaukee's First Bottle House, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Blue, black and silver art deco-style beer label for Milwaukee's First Bottle House b...
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Old Imperial Pale, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Old Imperial Pale, made by the Rahr-Green Bay Brewing Corporation. The label also inc...
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Old Hollander, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Old Hollander beer, brewed by the Oconomowoc Brewing Company. On the label the beer i...
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Kellermeister Beer, Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Kellermeister Beer, made by the Oconomowoc Brewing Company. Includes an image of a Ge...
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Blatz, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Label for Blatz Private Stock Beer, featuring the original Blatz logo with a blue tri...
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Schlitz, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. "Schlitz, The Beer That Made Milwaukee Famous". The label is cut in the shape of a pa...
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Adel Bräu, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. "The Original Adel Bräu, Brewed and Bottled by the Wausau Brewing Company." Also prin...

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