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Fauerbach's Brewery Sign

Date: 1884
Description: A sign for Fauerbach's Brewery depicting a young woman and the brewery.
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Schlitz Atlas-Brau

Date: 
Description: Advertisement for Schlitz Atlas-Brau with Atlas carrying the earth with a Schlitz label on his shoulders. Some text reads, "Ask for Schlitz. The Beer That ...
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Madison Brewery Advertisement

Date: 1858
Description: Advertisement for the Madison Brewery operated from John Rodermund that appeared in the 1858 City Directory.
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Schlitz Palm Garden

Date: 07 03 1886
Description: An interior view of the Schlitz Palm Garden, which was located on North 3rd Street, south of West Wisconsin Avenue. This image includes a drawing of a wait...
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Pabst Brewing Company Advertisement

Date: 1891
Description: Advertisement from the 1890-91 Madison City Directory. Includes Mayer's Saloon, and Pabst Bohemian keg beer, and a depiction of the brewery.
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Pabst Building

Date: 1890
Description: Exterior of building, with arched main entrance. The road in front is crowded with pedestrians, trolleys, and horse-drawn vehicles. On the left is a boat ...
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Schlitz Brewing Company

Date: 1900
Description: Elevated view of brewing company. A sign for Schlitz is suspended between two of the buildings. Pedestrians, trolleys, and horse-pulled vehicles are on th...
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Schlitz Brewing Company

Date: 1890
Description: Elevated view of brewing company and surrounding roads. On the road in front of the buildings are horse-drawn carts carrying barrels, a trolley car, and pe...
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Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
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Advertisement for Pabst Blue Ribbon Beer

Date: 1940
Description: Advertisement produced for Pabst Blue Ribbon beer featuring a man wearing a suit and hat, supposedly at a sports event, excitedly holding a cup of beer. Th...
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New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
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Bock Beer, Label

Date: 
Description: Bock beer label featuring a drawing of a goat's head, wheat or barley stalks, and hops. Bock was brewed and bottled by the Kurth Company of Columbus, Wis.
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Brewmaster's Pub Napkin

Date: 
Description: Napkin from Brewmaster's Pub in Kenosha advertising itself as the Midwest's first brew pub. The graphic on the napkin includes a beer stein and a stalk of ...
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Oconto Beer Label

Date: 
Description: Oconto Beer Label brewed by Oconto Brewing Company. The company logo is a crowned shield with the letters "O B Co" flanked by stalks of wheat.
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The Great Pabst Plant of Today

Date: 1907
Description: Engraving of an aerial view showing the Pabst Brewery plant. The streets around the plant are busy with horse-drawn vehicles and street cars.
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Oshkosh Brewing Co. Billhead

Date: 
Description: Billhead of the Oshkosh Brewing Company, in business from 1894-1971, with the company trademark of a waist-up view of Chief Oshkosh wearing a jacket and bo...
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Oshkosh Brewing Co. Letterhead

Date: 
Description: Letterhead of the Oshkosh Brewing Company, active from 1894-1971, with the company trademark of a waist-up view of Chief Oshkosh wearing a jacket, a banded...
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Star Brewery Billhead

Date: 
Description: Billhead of Star Brewery of Appleton, Wisconsin, with an elevated three-quarter view of the brewery and surrounding streets and buildings. On the right sid...
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Geo Walter Brewing Co. Letterhead

Date: 
Description: Letterhead of the George Walter Brewing Company of Appleton, Wisconsin, brewers of Adler Bräu and export beers. On the left is a full-color image of a bott...
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Chilton Branch of Falk Jung & Borchert Brewing Company Letterhead

Date: 
Description: Letterhead of the Chilton Branch of the Falk Jung & Borchert Brewing Company, headquartered in Milwaukee, Wisconsin. It includes, on the left, an elevated ...

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