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"Sugar Means Ships"

Date: 1917
Description: Leaflet urging citizens to consume fewer sweetened beverages. The drawing shows a man and a woman seated at a soda shop.
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My Heart is Shaking Only For You

Date: 1945
Description: Valentine's Day card of a soda fountain with two girls seated on stools in front of the counter and a soda jerk behind. Two puppies are on the floor near t...
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The Crown Cork

Date: 07 1908
Description: Advertisement for the "crown cork" bottle cap showing several of the now familiar crimped top caps, and stressing the cleanliness and sanitary nature of th...
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Beer Is Back

Date: 1933
Description: Card advertising the return of beer for sale at the end of Prohibition. The card offered free delivery of Blatz Old Heidelberg brew to all parts of Madison...
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Old Hollander, Beer Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Old Hollander beer, brewed by the Oconomowoc Brewing Company. On the label the beer i...
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Bevo, Label

Date: 1917
Description: Label submitted to the state of Wisconsin for trademark registration. The label features an image of a crane and an eagle. Bevo was a non-alcoholic drink p...
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Blatz Malt Syrup, Label

Date: 1923
Description: Label submitted to the state of Wisconsin for trademark registration. The triangular shaped label for Blatz Malt Syrup is printed in black and red. At the ...
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Blatz Red Star Ginger Ale, Label

Date: 1924
Description: Label submitted to the state of Wisconsin for trademark registration. Bottle label for Blatz Red Star Ginger Ale. The label features the Blatz logo at the ...
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Blatz Waukesha Water, Label

Date: 1924
Description: Label submitted to the state of Wisconsin for trademark registration. "Blatz Waukesha Water, Bottled at the Springs, Waukesha WI, A natural spring water, s...
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Schlitz Ginger Ale, Label

Date: 1927
Description: Label submitted to the state of Wisconsin for trademark registration. "Schlitz, Pale Dry, Ginger Ale 'Will make your hospitality famous.'" The advertisemen...
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Old Heidelberg, Beer Label

Date: 1926
Description: Label submitted to the State of Wisconsin for trademark registration. "Old Heidelberg Brew, Made under the formula of a famous old German brew, Val. Blatz ...
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Cross Country, Malt Syrup Label

Date: 1928
Description: Label submitted to the state of Wisconsin for trademark registration. "Cross Country, Hop Flavored, Malt Syrup, Made and packed by, Rock Island Brewing Co....
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Viking Malt Syrup, Label

Date: 1928
Description: Label submitted to the state of Wisconsin for trademark registration. "Viking brand, Malt Syrup, distributed by E-C products Co." A large viking ship is pr...
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Kreme-O-Maltz, Malt Syrup Label

Date: 1929
Description: Label submitted to the state of Wisconsin for trademark registration. "Kreme-O-Maltz, Light Hop Flavor, Malt Syrup." Distributed by the Oshkosh Maltz Produ...
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Badger Club Special, Beer Label

Date: 1931
Description: Label submitted to the state of Wisconsin for trademark registration. "Badger Club Special, A special process brew, alcoholic content less than 1/2 of 1% b...
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Royal Queen Japan Tea

Date: 05 28 1909
Description: Label submitted to the State of Wisconsin for trademark registration. Features an illustration of a Japanese woman wearing traditional clothing. In the bac...
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Cherefresh, Label

Date: 06 20 1936
Description: Label submitted to the State of Wisconsin for trademark registration. "The Original Refreshing Cherry Drink." Depicts a bunch of cherries, and a glass of t...
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Schlitz Advertisement

Date: 1906
Description: Schlitz advertisement copied from the "Milwaukee Press Club Annual." The image features an African man holding a Schlitz advertising sign. Underneath the i...
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Hotel Sherman Cellar Book Menu Exterior

Date: 12 05 1933
Description: Front and back covers of the Hotel Sherman wine list of cocktails, wines, champagnes, and liqueurs, with a woodcut of a man clutching multiple bottles of s...
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Hotel Sherman Cellar Book Menu Interior

Date: 12 05 1933
Description: First two pages of the interior of the Hotel Sherman wine list, with a woodcut of a man in a top hat, suit coat, and trousers, lying supine on the ground, ...

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