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Schlitz Palm Garden

Date: 07 03 1886
Description: An interior view of the Schlitz Palm Garden, which was located on North 3rd Street, south of West Wisconsin Avenue. This image includes a drawing of a wait...
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Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
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Advertisement for Pabst Blue Ribbon Beer

Date: 1940
Description: Advertisement produced for Pabst Blue Ribbon beer featuring a man wearing a suit and hat, supposedly at a sports event, excitedly holding a cup of beer. Th...
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New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
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Oshkosh Brewing Co. Billhead

Date: 
Description: Billhead of the Oshkosh Brewing Company, in business from 1894-1971, with the company trademark of a waist-up view of Chief Oshkosh wearing a jacket and bo...
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Oshkosh Brewing Co. Letterhead

Date: 
Description: Letterhead of the Oshkosh Brewing Company, active from 1894-1971, with the company trademark of a waist-up view of Chief Oshkosh wearing a jacket, a banded...
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T. Knapstein & Co. Letterhead

Date: 
Description: Letterhead of T. Knapstein & Company, proprietors of the New London Brewery. On the left is a rectangular image with a decorative border surrounding a man ...
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Big Boy Beer, Label

Date: 1935
Description: Label submitted to the state of Wisconsin for trademark registration. Depicts a man in a suit holding a bottle of beer. Big Boy was produced by the Hanover...
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Kellermeister Beer, Label

Date: 1934
Description: Label submitted to the state of Wisconsin for trademark registration. Kellermeister Beer, made by the Oconomowoc Brewing Company. Includes an image of a Ge...
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Louis Schoen's Old Lager, Label

Date: 1944
Description: Label submitted to the state of Wisconsin for trademark registration. "Louis Schoen's Old Beer Lager, Quality has No Substitute, Brewed and Bottled by the ...
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Five O'clock Club Beer, Label

Date: 1936
Description: Label submitted to the state of Wisconsin for trademark registration. "Five O'clock Club Beer, A. Gettelman Brewing Company." The label features the silhou...
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Topper, Beer Label

Date: 1937
Description: Label submitted to the State of Wisconsin for trademark registration. "Topper, 'It's Tops to You' Beer." Schonbrunnn Brewing Co. An oval shaped beer label ...
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Bobbie Ale, Beer Label

Date: 1940
Description: Label submitted to the state of Wisconsin for trademark registration. "Bobbie Ale, 'Nips' Wisconsin Pioneer Ale, Two Rivers Beverage Co." At the center of ...
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Chief Oshkosh, Beer Label

Date: 1937
Description: Label submitted to the state of Wisconsin for trademark registration. "Chief Oshkosh, Lager Beer, Brewed and Bottled By the Oshkosh Brewing Company." Print...
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Pioneer Beer, Label

Date: 1937
Description: Label submitted to the state of Wisconsin for trademark registration. "Pioneer Beer, G. Weber Brewing Co." Under this in the center is a leaf with the lett...
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Cream Top Beer, Label

Date: 1938
Description: Label submitted to the state of Wisconsin for trademark registration. "Cream Top Beer, Whitewater Brewing Co." Pictured on the label is a man sitting at a ...
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Superfine Marathon Beer, Label

Date: 1939
Description: Label submitted to the state of Wisconsin for trademark registration. "Superfine Marathon Beer, Marathon City Brewing Company." In the foreground of the im...
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German Style Beer, Label

Date: 1933
Description: Label submitted to the State of Wisconsin for trademark registration. "German Style Beer, Peter Bub Brewery." Pictured on the label are a group of gnomes d...
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G. Heileman Brewing Co. Letterhead

Date: 
Description: Letterhead of the G. Heileman Brewing Company of La Crosse, Wisconsin, with a musketeer-like figure holding a bottle of beer in one hand and raising a glas...
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Huennekens Distributing Company Letterhead

Date: 
Description: Letterhead of the Huennekens Distributing Company of Racine, Wisconsin. On the left is a round silver tray holding a bottle of beer and a full glass with a...

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