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Photograph

Schlitz Train Celebrating End of Prohibition

Date: 04 07 1933
Description: Schlitz train and group of revelers, celebrating the end of prohibition in Milwaukee. Schlitz Engine #8027 departs to deliver the first Schlitz beer at 12:...
Photograph

John Gund Bottling Department

Date: 1890
Description: Brewery workers, posed in front of stacked beer barrels. Pictured (2nd row, far right) is Louis Schreiber (1861-1923) who immigrated to Wisconsin from Bava...
Print

Schlitz Beer Label

Date: 
Description: Label, cut in the shape of a parallelogram, for a bottle of Schlitz beer bearing the Schlitz insignia and the slogan: "The beer that made Milwaukee famous....
Photograph

Shullsburg Brewery

Date: 
Description: Exterior view of the Shullsburg Brewery with a car parked in front of the building.
Drawing

Schlitz Palm Garden

Date: 07 03 1886
Description: Interior view of the Schlitz Palm Garden filled with finely dressed people. The Schlitz logo appears in the upper left corner. Located on N. 3rd Street, so...
Poster

Pabst Beer Poster

Date: 04 1971
Description: Poster of a woman in fancy clothing, holding a fan, advertising for Pabst Blue Ribbon beer. Caption below reads, "Pabst, Good Old-time Flavor, Since 1844....
Print

Pabst Brewing Company Advertisement

Date: 1891
Description: Advertisement from the 1890-91 Madison City Directory. Includes Mayer's Saloon, and Pabst Bohemian keg beer, and a depiction of the brewery.
Print

Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
Photograph

The Schumachers of Potosi

Date: 
Description: Informal picture taken in a bar in Potosi, at which are standing five cousins who operated the Potosi Brewery. They are left to right: Adolph Schumacher, ...
Photograph

Brewery Tour

Date: 
Description: Tour of the Potosi Brewery.
Photograph

Potosi Beer Delivery Truck

Date: 07 1968
Description: Delivery truck of the Potosi Brewing Co., highlighting two of its labels: Alpine Lager Beer and Wisconsin Holiday Beer.
Print

New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to ...
Photograph

Fauerbach Brewing Company

Date: 1900
Description: An architectural rendering of the Fauerbach Brewing Company.
Photograph

Falls Brewery

Date: 
Description: A view of the Falls Brewery, with painted text on the buildings reading, "John Hohenadel Health Beer," "Rival Porter," and "Falls Brewery John Hohenadel."
Print

Bock Beer, Label

Date: 
Description: Bock beer label featuring a drawing of a goat's head, wheat or barley stalks, and hops. Bock was brewed and bottled by the Kurth Company of Columbus, Wis.
Print

Brewmaster's Pub Napkin

Date: 
Description: Napkin from Brewmaster's Pub in Kenosha advertising itself as the Midwest's first brew pub. The graphic on the napkin includes a beer stein and a stalk of ...
Print

Oconto Beer Label

Date: 
Description: Oconto Beer Label brewed by Oconto Brewing Company. The company logo is a crowned shield with the letters "O B Co" flanked by stalks of wheat.
Print

Oshkosh Brewing Co. Billhead

Date: 
Description: Billhead of the Oshkosh Brewing Company, in business from 1894-1971, with the company trademark of a waist-up view of Chief Oshkosh wearing a jacket and bo...
Print

Oshkosh Brewing Co. Letterhead

Date: 
Description: Letterhead of the Oshkosh Brewing Company, active from 1894-1971, with the company trademark of a waist-up view of Chief Oshkosh wearing a jacket, a banded...

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