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Photograph

John Gund Bottling Department

Date: 1890
Description: Brewery workers, posed in front of stacked beer barrels. Pictured (2nd row, far right) is Louis Schreiber (1861-1923) who immigrated to Wisconsin from Bava...
Photograph

Grocery Convention Display

Date: 1933
Description: The Fauerbach Beer display at the Grocery Convention. The display consists of many bottles of beer, beer cases, die cut cardboard displays, cloth bunting a...
Photograph

Patrons and Bartender at Chet's Tavern

Date: 1941
Description: Two patrons and bartender at Chet's tavern. The bartender is pulling bottles of Schlitz beer out of an International No. 4 De Luxe dry type beverage cooler...
Photograph

Goal Post Restaurant

Date: 10 06 1944
Description: Storefront of Goal Post Restaurant and Tavern, 1515 Monroe Street, display window featuring bottles of Schlitz beer and 7-UP with a pinball machine visible...
Photograph

Fauerbach F.B.C. Lager Bottle

Date: 12 09 1941
Description: Fauerbach F.B.C. Lager bottle on display.
Photograph

Al Higgins at the Bar

Date: 04 11 1937
Description: Albert Higgins pouring whiskey behind the bar, with a large display of whiskey bottles behind him at Camel's Tavern, located at 619 University Avenue.
Photograph

Moon Molinaro, Bartender

Date: 08 25 1934
Description: Apron-clad "Moon" Molinaro, Fauerbach's bartender, fills a stein of Fauerbach beer from the tap, with Arthur Towell's University of Wisconsin diploma on th...
Photograph

Fauerbach Brewing Co. Booth

Date: 09 23 1933
Description: Fauerbach Brewing Co. booth for the East Side Businessmen's Association (ESBMA) Fall Festival. Sign reads: "When the second Wisconsin State Capitol was com...
Photograph

Midstate Grocer's Association Dinner

Date: 04 24 1950
Description: View from stage towards people sitting at long tables for the Midstate Grocer's Association dinner at Turner Hall. On display on the stage in the foregroun...
Postcard

Four Men Playing Cards

Date: 
Description: Photographic postcard of a full-length studio portrait in front of a painted backdrop of four men sitting at a table playing cards, smoking cigarettes and ...
Photograph

Men with Beer Bottles

Date: 
Description: Studio portrait of four men in hats, suit jackets, vests, and trousers. Two men are standing and two sitting around a small table, drinking from glasses fi...
Photograph

Men Gather Near Beverage Tent

Date: 1919
Description: A group of men stand at a makeshift bar under a beverage tent where crates from Golden Grain Juice Company and Anheuser-Busch from St. Louis, Missouri, lin...
Postcard

Tall-tale Postcard: If My Pole Had Not Broken

Date: 1910
Description: Photomontage of a fisherman attempting to reel in a giant fish from a river. Beside him sits a few beer bottles and a bag.
Postcard

Four Men Drinking Around a Table

Date: 
Description: Studio portrait of four well-dressed men posed around a table drinking beer in front of a painted backdrop.
Poster

Pabst Beer Poster

Date: 04 1971
Description: Poster of a woman in fancy clothing, holding a fan, advertising for Pabst Blue Ribbon beer. Caption below reads, "Pabst, Good Old-time Flavor, Since 1844....
Print

Blatz Advertisment

Date: 
Description: Advertisement for Blatz Private Stock, a "de-alcoholized" beer brewed in Milwaukee during Prohibition. Depicts a couple picnicking near a lake and mountain...
Print

Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
Photograph

Brewery Tour

Date: 
Description: Tour of the Potosi Brewery.
Print

New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to ...

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