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Photograph

Elmer the Bull

Date: 1951
Description: Elmer, "husband" of Elsie the Cow, advertising mascot of the Borden Company, is shown with a young woman as he was being readied for participation as one o...
Print

Case Old Abe Trademark

Date: 1955
Description: "Kwik-Way" transfer used to place "Old Abe" trademark on new agricultural and other machinery manufactured by J.I. Case Co., of Racine, Wisconsin. When thi...
Print

Old Abe Agricultural Advertising Cards

Date: 
Description: The eagle "Old Abe" was used for many years by J.I. Case Company, of Racine, Wisconsin, as the firm's trademark, and is shown on these advertising cards is...
Photograph

Old Abe Steam Tractor

Date: 1912
Description: The Civil War eagle Old Abe became the trademark of the J.I. Case Company, manufacturers of steam tractors and other farm machinery. This tractor is at wor...
Photograph

Junior Red Cross Party

Date: 11 19 1958
Description: High schoolers choose a mascot for the Thanksgiving eve "Turkey Trot" dance sponsored by the Junior Red Cross. Holding a live turkey on the left is Sandy W...

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