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Schlitz Beer Label

Date: 
Description: Label, cut in the shape of a parallelogram, for a bottle of Schlitz beer bearing the Schlitz insignia and the slogan: "The beer that made Milwaukee famous....
Postcard

High Life in Milwaukee

Date: 1911
Description: Humorous cartoon postcard showing a man flying an airplane constructed primarily of beer bottles, pretzels and sausages, and powered by Miller beer over th...
Postcard

Here's Thinking of You! In Milwaukee

Date: 
Description: Milwaukee postcard showing a glass of beer, a pretzel, a cow and a milk maid. The card also features a short verse about Milwaukee's congeniality: "A cool ...
Postcard

Pabst Advertising

Date: 
Description: Postcard entitled: "The Finished Product", depicting two bottles of Pabst beer, one partially poured into a glass, and a plate of oysters with a lemon serv...
Postcard

Tall-tale Postcard: If My Pole Had Not Broken

Date: 1910
Description: Photomontage of a fisherman attempting to reel in a giant fish from a river. Beside him sits a few beer bottles and a bag.
Poster

Pabst Beer Poster

Date: 04 1971
Description: Poster of a woman in fancy clothing, holding a fan, advertising for Pabst Blue Ribbon beer. Caption below reads, "Pabst, Good Old-time Flavor, Since 1844....
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Pabst Brewing Company Advertisement

Date: 1891
Description: Advertisement from the 1890-91 Madison City Directory. Includes Mayer's Saloon, and Pabst Bohemian keg beer, and a depiction of the brewery.
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Blatz Advertisment

Date: 
Description: Advertisement for Blatz Private Stock, a "de-alcoholized" beer brewed in Milwaukee during Prohibition. Depicts a couple picnicking near a lake and mountain...
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Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
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Advertisement for Pabst Blue Ribbon Beer

Date: 1940
Description: Advertisement produced for Pabst Blue Ribbon beer featuring a man wearing a suit and hat, supposedly at a sports event, excitedly holding a cup of beer. Th...
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New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
Poster

The Great Fire Engine Race of America

Date: 05 1972
Description: Poster publicizing The Great Fire Engine Race of America, over Memorial Day Weekend held in Prarie Du Chien, Wisconsin. Event was co-sponsored by Ward La F...
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Milwaukee Brewers Pocket Schedule

Date: 1970
Description: Unfolded, tri-fold, Milwaukee Brewers pocket schedule with Owgust, the "barrel man" logo, Pabst Beer ad, and County Stadium seating chart.
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America's Dairyland

Date: 
Description: Wisconsin promotional decal with a map of the state, with many cities marked and drawings of some Wisconsin icons: cheese, cows, deer, beer, Wisconsin Dell...
Book or Pamphlet

Barkeep

Date: 1941
Description: Woodcut illustration of a bartender wearing an apron and carrying a glass of beer. He stands in front of three barrels.
Print

Bock Beer, Label

Date: 
Description: Bock beer label featuring a drawing of a goat's head, wheat or barley stalks, and hops. Bock was brewed and bottled by the Kurth Company of Columbus, Wis.
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Beer Is Back

Date: 1933
Description: Card advertising the return of beer for sale at the end of Prohibition. The card offered free delivery of Blatz Old Heidelberg brew to all parts of Madison...
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Brewmaster's Pub Napkin

Date: 
Description: Napkin from Brewmaster's Pub in Kenosha advertising itself as the Midwest's first brew pub. The graphic on the napkin includes a beer stein and a stalk of ...
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Oconto Beer Label

Date: 
Description: Oconto Beer Label brewed by Oconto Brewing Company. The company logo is a crowned shield with the letters "O B Co" flanked by stalks of wheat.
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Oshkosh Brewing Co. Billhead

Date: 
Description: Billhead of the Oshkosh Brewing Company, in business from 1894-1971, with the company trademark of a waist-up view of Chief Oshkosh wearing a jacket and bo...

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