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Schlitz Beer Advertisement

Date: 04 1932
Description: "Here's to Health!", an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...
Photograph

Adam Schumacher

Date: 
Description: Portrait of Adam Schumacher. His family operated the Potosi Brewery through several generations.
Photograph

Potosi Brewery

Date: 1902
Description: Exterior view of the bottling works of the Potosi Brewery built in 1902. A group of men stand near the front entrance.
Photograph

The Schumachers of Potosi

Date: 
Description: Informal picture taken in a bar in Potosi, at which are standing five cousins who operated the Potosi Brewery. They are left to right: Adolph Schumacher, ...
Photograph

Brewery Tour

Date: 
Description: Tour of the Potosi Brewery.
Photograph

Potosi Beer Delivery Truck

Date: 07 1968
Description: Delivery truck of the Potosi Brewing Co., highlighting two of its labels: Alpine Lager Beer and Wisconsin Holiday Beer.
Print

New Holiday Beer

Date: 1971
Description: Poster of the Potosi Brewing Company, advertising a new holiday beer introduced by the new director of brewing, Joe Tschida. The poster includes his photo...
Drawing

Potosi Beer Advertising

Date: 
Description: Designers colored pencil sketch for roadside billboards for two Potosi Brewing Company labels: Holiday and Alpine. Comments on the design are addressed to ...
Print

Oconto Beer Label

Date: 
Description: Oconto Beer Label brewed by Oconto Brewing Company. The company logo is a crowned shield with the letters "O B Co" flanked by stalks of wheat.
Photograph

Potosi Bottling House

Date: 
Description: A group of men standing outside the Potosi Brewing Company bottling house. Next to the brick building is a barn that served as the brewery's stables.
Photograph

Potosi Brewery Stables

Date: 
Description: Group portrait of men and boys pictured with horses outside a barn. The stables served the Potosi Brewing Company. On the far left a man is seated in a car...

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