Property Record
151 N BROWN ST
Architecture and History Inventory
| Historic Name: | Joseph Goldberg Building |
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| Other Name: | Bernie's Bakery |
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| Reference Number: | 81324 |
| Location (Address): | 151 N BROWN ST |
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| County: | Oneida |
| City: | Rhinelander |
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| Year Built: | 1921 |
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| Additions: | |
| Survey Date: | 1995 |
| Historic Use: | small retail building |
| Architectural Style: | Commercial Vernacular |
| Structural System: | Brick |
| Wall Material: | Brick |
| Architect: | Hugo Logemann; Emil A. Meyer |
| Other Buildings On Site: | |
| Demolished?: | No |
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| National/State Register Listing Name: | Not listed |
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| Additional Information: | 151 North Brown Street Joseph Goldberg Building This two-story brick twentieth century commercial vernacular building was constructed for the Joseph Goldberg Dry Goods Store in 1921 (Rhinelander City Directories, Rhinelander telephone books). Above the storefront, the building features inset stone diamonds and rectangles, raised brick panels, and a stone coping. Joseph Goldberg had a flour, feed and grocery store in Rhinelander from at least 1917 until at least 1919; and a dry goods store at this location from 1922 until at least 1927. From at least 1936 until at least 1941, he operated Goldberg's Economy Shop in the building. By 1944, the Rhinelander Building and Loan Association (a financial institution) had acquired the building, where it remained until at least 1956 (Rhinelander City Directories). The Rhinelander Building and Loan Association was founded in October 1900 by Arthur Taylor and Ed Kemp. Arthur Taylor was the proprietor of the first Coca-Cola Bottling franchise in Wisconsin. Ed Kemp was the owner and manager of the Wabash Screen Door Company, located in Rhinelander from 1891 until 1901. In 1959, Rhinelander Building and Loan became Rhinelander Savings and Loan Association. In 1973, it became the Heart O'Lakes Savings and Loan Association (chain of title, 218 Elm Court). By 1987, the financial institution was called Security Savings and Loan (Oneida County: 1887-1987, p. 37). The Goldberg Building's storefront probably dates from circa 1960, when the building was converted into a bakery, a use it still serves. |
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| Bibliographic References: | The American Contractor, April 16, 1921 page 78. |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |