130 E CAPITOL DRIVE | Property Record | Wisconsin Historical Society

Property Record

130 E CAPITOL DRIVE

Architecture and History Inventory
130 E CAPITOL DRIVE | Property Record | Wisconsin Historical Society
NAMES
Historic Name:Hornburg Ford
Other Name:Hornburg Ford
Contributing:
Reference Number:7910
PROPERTY LOCATION
Location (Address):130 E CAPITOL DRIVE
County:Waukesha
City:Hartland
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:
Additions:
Survey Date:1979
Historic Use:automobile showroom
Architectural Style:Commercial Vernacular
Structural System:
Wall Material:Brick
Architect:
Other Buildings On Site:
Demolished?:No
Demolished Date:
NATIONAL AND STATE REGISTER OF HISTORIC PLACES
National/State Register Listing Name:Not listed
National Register Listing Date:
State Register Listing Date:
NOTES
Additional Information:Another map code for this building is WK 49/2, found on the DOT Hartland map.

Historical Background:

The Spring City Auto Company of Waukesha, originally located in the Opera House, was the first automobile dealer in Hartland. It started business in c. 1914. E. A. Sinner, the owner, put B. G. Schneiger in charge of selling autos, while he retained supervision of the shop. Schneider and Hamilton Salsich pruchased the business, which had acquired the Ford franchise, from Spinner in 1918 and renamed it S & S Motor and Service. Later that year they moved the enterprise into a new building next to the Victor Theater. Schneider sold the dealership to William C. Hornburg, a former proprietor of the Halfway House on Bluemound Road, in 1922. Hornburg expanded the garage, adding a one hundred twenty-nine by fifty-five foot, two floor extension in 1924. A later expansion took over the old Victor Theater. The company grew to include a tractor and implement division that was located at 114-116 Cottonwood (now demolished). It has since been discontinued. Hornburg continues to thrive today, although its Hartland operation was recently merged with their Oconomowoc dealership. (See Bib. Ref. A, B, C, D, E, F, G).

Historical Significance:

Although Hornburg Ford had a presence in Hartland for over sixty years, that fact alone does not justify nomination under criterion A. No other information has yet been found to justify historical significance under criterion B.

Description:

This one story Tudor/Elizabethian Revival styled automobile showroom features a concrete foundation, a concrete block and brick exterior, and an asphalt shingled hip roof. False half-timbering adds decorative detail to the area above the brick walls.
Bibliographic References:A. Hartland News, 11/21/1914. B. Hartland News, 10/09/1915. C. Hartland News, 05/11/1918. D. Hartland News, 11/16/1918. E. Hartland News, 07/15/1922. F. Hartland News, 04/19/1924. G. Hartland News, 01/16/1948.
RECORD LOCATION
Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin

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