223 S MAIN ST | Property Record | Wisconsin Historical Society

Property Record

223 S MAIN ST

Architecture and History Inventory
223 S MAIN ST | Property Record | Wisconsin Historical Society
NAMES
Historic Name:Reed & Son Vulcanizing Co.
Other Name:Dairyland Printing Co.
Contributing: Yes
Reference Number:73585
PROPERTY LOCATION
Location (Address):223 S MAIN ST
County:Vernon
City:Viroqua
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:1926
Additions:
Survey Date:1995
Historic Use:large retail building
Architectural Style:Twentieth Century Commercial
Structural System:Unknown
Wall Material:Brick
Architect:
Other Buildings On Site:
Demolished?:No
Demolished Date:
NATIONAL AND STATE REGISTER OF HISTORIC PLACES
National/State Register Listing Name: Viroqua Downtown Historic District
National Register Listing Date:7/17/2003
State Register Listing Date:4/11/2003
National Register Multiple Property Name:
NOTES
Additional Information:This highly intact two-story brick Twentieth Century Commercial Style building was built in 1926 to house the business of Reed & Son. Sanborn-Perris maps show that it housed a tire vulcanizing business in 1933 and it now houses Dairyland Printing Co.

1995- "This two-story Twentieth Century Commercial style building was constructed in 1926 to house the tire repair and vulcanizing shop of Reed & Son. The building is rectilinear in plan, measures 100-feet-deep x 30-teet-wide, has a concrete pad foundation, and has exterior walls that are clad 1n brick over hollow tile. The main facade of the building faces west onto Main street and it is believed that it is still in almost completely original condition. The first story consists of a deeply recessed garage door opening to the lett that contains an overhead garage door (this door is probably later than the building) that is surmounted by a twelve-light two-part transom, and a display window to the right that still retains its prism glass transom. The second story is two-bays-wide and each bay contains a triple group of three-over-one-light windows. Centered between and slightly above these windows are two stone plaques, one with the date "l926" and the other with the name "Reed & Son."

This building is now occupied by the Dairyland Printing Co. and it is one ot the most intact of the contributing resources in the district."
- "USH 14 Transportation Study ", WisDOT ID #1646-07-00, Prepared by Timothy F Heggland (1995).
Bibliographic References:The name "Reed & Son" and the date "1926" are both found in a stone plaque set into the building cornice on the main facade.
RECORD LOCATION
Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin

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