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SW CORNER OF PEARL ST AND SPRING ST | Property Record | Wisconsin Historical Society

Property Record

SW CORNER OF PEARL ST AND SPRING ST

Architecture and History Inventory
SW CORNER OF PEARL ST AND SPRING ST | Property Record | Wisconsin Historical Society
NAMES
Historic Name:Quality Market
Other Name:New London Trophy Co.
Contributing:
Reference Number:71598
PROPERTY LOCATION
Location (Address):SW CORNER OF PEARL ST AND SPRING ST
County:Waupaca
City:New London
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:1900
Additions:
Survey Date:19792020
Historic Use:retail building
Architectural Style:Queen Anne
Structural System:
Wall Material:Brick
Architect:
Other Buildings On Site:
Demolished?:Yes
Demolished Date:
NATIONAL AND STATE REGISTER OF HISTORIC PLACES
National/State Register Listing Name:Not listed
National Register Listing Date:
State Register Listing Date:
NOTES
Additional Information:(A) Late Victorian commercial; metal cornice; storefront alteration.

(B) Gustave Falbe constructed this building in 1900, where he operated a meat market for the next 16 years. Frank Jennings bought the building in 1916 and continued to operate the meat market, eventually expanding into a grocery store. In 1928, Jennings hired Fred Bernegger, a sausage maker who had trained for 8 years in Salzburg, Austria. After working for Jennings for less than a year, Bernegger and co-worker, Billy Schmidt, bought the South Side Meat Market business from Jennings and named it the Quality Market.

Bernegger and Schmidt made many changes in 1933. They purchased the building directly to the south and remodeled it into a meat market. They rented the grocery store portion to Red Owl. That same year they opened another Quality Market located on North Water St. Their business continued to grow and eventually became Hillshire Farms.

2020 - Building no longer extant.
Bibliographic References:(A) Building inscription. (B) Walking Tour of Historic Downtown brochure, 2008.
RECORD LOCATION
Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin

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Wisconsin Architecture and History Inventory Citation
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