Property Record
309 S PEARL ST
Architecture and History Inventory
Historic Name: | |
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Other Name: | Borchardt and Moder Furniture |
Contributing: | |
Reference Number: | 71597 |
Location (Address): | 309 S PEARL ST |
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County: | Waupaca |
City: | New London |
Township/Village: | |
Unincorporated Community: | |
Town: | |
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Year Built: | 1908 |
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Additions: | |
Survey Date: | 19792020 |
Historic Use: | retail building |
Architectural Style: | Queen Anne |
Structural System: | |
Wall Material: | Brick |
Architect: | Marvin Gallae |
Other Buildings On Site: | |
Demolished?: | No |
Demolished Date: |
National/State Register Listing Name: | Not listed |
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National Register Listing Date: | |
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Additional Information: | Dormers, lintels, oriels, slate roof; storefront altered. Marvin Gallae built and owned several buildings in New London. The main storefront of this building housed the dry goods store of Remich and Freiburger. Located on the second floor were three office suites of three rooms each, occupied by Dr. Delano , Matt Knapstein Insurance Agency, and John Marx's photographic business. The building also held Gallae's residence. John Seering operated his clothing and variety store here from 1926 until 1931. Otto Ferhman and Joseph Kircher relocated their furniture and undertaking business to this location and remodeled the building, adding balconies and refinishing the interior. Ferhman and Kircher, in 1933, separated their funeral business from the furniture store and opened a funeral home on Hancock St. After the death of Kircher, who at the time owned the business by himself, Borchardt and Moder continued the business as a furniture store. 2020 - Not resurveyed. Loss of integrity. Update photo. |
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Bibliographic References: | Walking Tour of Historic Downtown New London brochure, 2008. |
Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |