1020 W HISTORIC MITCHELL ST | Property Record | Wisconsin Historical Society

Property Record

1020 W HISTORIC MITCHELL ST

Architecture and History Inventory
1020 W HISTORIC MITCHELL ST | Property Record | Wisconsin Historical Society
NAMES
Historic Name:Schuster's Department Store
Other Name:GIMBEL'S
Contributing: Yes
Reference Number:63292
PROPERTY LOCATION
Location (Address):1020 W HISTORIC MITCHELL ST
County:Milwaukee
City:Milwaukee
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:1914
Additions: 1920 1924 1941 1948
Survey Date:19802017
Historic Use:department store
Architectural Style:Twentieth Century Commercial
Structural System:
Wall Material:Brick
Architect: Brust Philipp & Heimerl (1914); Brust & Philipp (1920); Brust & Brust (1941, 1948)
Other Buildings On Site:
Demolished?:No
Demolished Date:
NATIONAL AND STATE REGISTER OF HISTORIC PLACES
National/State Register Listing Name: West Mitchell Street Commercial District
National Register Listing Date:11/9/2018
State Register Listing Date:5/18/2018
National Register Multiple Property Name:
NOTES
Additional Information:A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, Division of Historic Preservation-Public History. Tax certified district.

F.W. Schuster & Co. hired in 1912 the architectural firm of Brust, Philip & Heimerl to design this department store. Brust & Philip designed the 1920 addition. Schuster’s originally opened in 1884 at N. 3rd and Garfield streets and in 1894 opened a second store on Milwaukee’s north side. The subject store was the company’s third location. Schuster’s operated in major neighborhood shopping districts and did not have a downtown location. For most of its existence, it was considered to be one of Milwaukee’s most prominent department stores. Gimbels took over Schuster’s in 1962 and continued to operate the Mitchell Street location into the 1980s. The building has since been converted into condominiums.
Bibliographic References:Permits.
RECORD LOCATION
Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin

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