Access to digital collections is being upgraded. See what is online now.

1111 3rd St S | Property Record | Wisconsin Historical Society

Property Record

1111 3rd St S

Architecture and History Inventory
1111 3rd St S | Property Record | Wisconsin Historical Society
NAMES
Historic Name:Gambrinus
Other Name:
Contributing:
Reference Number:31332
PROPERTY LOCATION
Location (Address):1111 3rd St S
County:La Crosse
City:La Crosse
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:1939
Additions:
Survey Date:199620172025
Historic Use:statue/sculpture
Architectural Style:NA (unknown or not a building)
Structural System:
Wall Material:
Architect:
Other Buildings On Site:
Demolished?:No
Demolished Date:
NATIONAL AND STATE REGISTER OF HISTORIC PLACES
National/State Register Listing Name:Not listed
National Register Listing Date:
State Register Listing Date:
NOTES
Additional Information:Photo code #1: SOS!-8/6-8 See SOS! files at National Museum of American Art in Washington, D.C. for more information. 2017 UPDATE - WAS REMOVED FOR ABOUT A YEAR FOR REPAIRS 2021 UPDATE - STATUE REPAIRED AND REINSTALLED IN PLACE. 2025; 15 feet tall; concrete; painted; located outside of the Heilemann Brew House. Heilemann Brewing Company purchased the Gambrinus statue in 1939 for $100 from a closed brewery in New Orleans. The statue was brought to La Crosse in pieces, and local artist Eivind Forseth conducted extensive research to decide what colors to paint the statue. Gambrinus wears a royal purple tunic, blue undershirt and stockings, a red cape trimmed in ermine fur, and a golden crown. His left foot is poised on a golden keg, while his right hand holds aloft a golden cup.
Bibliographic References:Tracy Meisner and Terri Waldron, “Heileman’s History,” University of Wisconsin-La Crosse Murphy Library Digital Collections, 1982. “Gambrinus Greets Visitors, Residents For Over 24 Years,” La Crosse Tribune, December 28, 1963, 15, Newspaper Archives.
RECORD LOCATION
Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin

Have Questions?

If you didn't find the record you were looking for, or have other questions about historic preservation, please email us and we can help:

If you have an update, correction, or addition to a record, please include this in your message:

  • AHI number
  • Information to be added or changed
  • Source information

Note: When providing a historical fact, such as the story of a historic event or the name of an architect, be sure to list your sources. We will only create or update a property record if we can verify a submission is factual and accurate.

How to Cite

For the purposes of a bibliography entry or footnote, follow this model:

Wisconsin Architecture and History Inventory Citation
Wisconsin Historical Society, Wisconsin Architecture and History Inventory, "Historic Name", "Town", "County", "State", "Reference Number".