7028-7036 W GREENFIELD AVE | Property Record | Wisconsin Historical Society

Property Record

7028-7036 W GREENFIELD AVE

Architecture and History Inventory
7028-7036 W GREENFIELD AVE | Property Record | Wisconsin Historical Society
NAMES
Historic Name:
Other Name:
Contributing:
Reference Number:229987
PROPERTY LOCATION
Location (Address):7028-7036 W GREENFIELD AVE
County:Milwaukee
City:West Allis
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:1927
Additions:
Survey Date:2015200719802020
Historic Use:large retail building
Architectural Style:Twentieth Century Commercial
Structural System:
Wall Material:Brick
Architect: Franklin & Lex Construction Company
Other Buildings On Site:
Demolished?:No
Demolished Date:
NATIONAL AND STATE REGISTER OF HISTORIC PLACES
National/State Register Listing Name:Not listed
National Register Listing Date:
State Register Listing Date:
NOTES
Additional Information:2007-Previously surveyed in 1980 with a c. 1928 date and as ROSSOW'S JEWELRY / BOOKED SOLID / ITALIAN BOUTIQUE. An update card was provided in 2007. The 1927 permit cites Berg & Franklin as the owner, with the contractor as the Franklin & Lex Construction Co.

2015- This one-story, brick building has a modern, glass-and-aluminum-frame storefront. A modestly shaped parapet above the
storefront features terra cotta coping. A Classical Revival cartouche is located above the storefront in the center of the
primary (south) facade.

The Franklin & Lex Construction Company built this retail building in 1927. Early tenants included the West Allis Furniture Exchange, Fair Clothing Company and the Economy Chain Stores, Inc. (auto accessories). Interestingly, later occupants included a number of women's and men's clothing shops including Peggy's Dress Shop, the Cotton Shop, Gordon's Clothes Shop and Elaine's Style Shoppe.
-"IH-94/USH 41/WIS 341 Survey," WisDOT ID #1080-27-01, Prepared by Heritage Research, Ltd. (McQuillen) (2015).

**2020 - Resurveyed for I-94 project 1060-27-04. No significant changes apparent.
Bibliographic References:Building file at West Allis City Hall w/ original building permit dated 3 June 1927 (3 stores, $12,500). West Allis City Directories.
RECORD LOCATION
Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin

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