Property Record
6344 N SANTA MONICA BLVD
Architecture and History Inventory
| Historic Name: | Fred E. & Mary Zindler House |
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| Other Name: | "New American" Home |
| Contributing: | Yes |
| Reference Number: | 153264 |
| Location (Address): | 6344 N SANTA MONICA BLVD |
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| County: | Milwaukee |
| City: | Whitefish Bay |
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| Year Built: | 1936 |
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| Additions: | 1984 |
| Survey Date: | 2011 |
| Historic Use: | house |
| Architectural Style: | English Revival Styles |
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| Wall Material: | Brick |
| Architect: | Mark Frank Pfaller (architect) |
| Other Buildings On Site: | |
| Demolished?: | No |
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| National/State Register Listing Name: | Not listed |
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| Additional Information: | This home was constructed as a model all-electric home, sponsored by Milwaukee distributors and dealers of General Electric appliances and equipment, as part of GE's #28;New American#29; home program. "The term 'New American' doesn't mean a particular style or period - (but instead such homes) must be designed to reduce the work and drudgery of the housewife to the very minimum." (Rail and Wire 1936) The article goes on to say, "The 'New American' homes are really planned from the inside out. That is, the first thought of the architect and builder was the interior arrangement, the relations of each room to the others and, only after that, did they give consideration to the dress the house would present to the passer-by." This brick, cross-gabled, Tudor residence features a half-timbered turret entrance, topped by a weathervane, and a prominent oriel window. It initially featured an attached garage. However, a stand-alone garage was built in 1984 and the previous garage area converted into living space. The residence also features a "Reddy Kilowatt" weathervane on top of the turret entrance. The Zindlers lived in the residence until the mid-1940s. Fred Zindler worked as an advertising salesman for various firms during his career, including the Journal Company, WISN, and Kelmar. Later in his career he was a field representative for the Photographers Association of America and a publisher's representative. |
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| Bibliographic References: | "Another 'All-Electric' Home," Rail and Wire, Wisconsin Electric Power Company publication, June 1936, p. 10. Milwaukee Journal insert on the "New American" home, 1 November 1936, 12 pages. Building permit records on file at Whitefish Bay Village Hall. |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |