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2201 12TH AVE | Property Record | Wisconsin Historical Society

Property Record

2201 12TH AVE

Architecture and History Inventory
2201 12TH AVE | Property Record | Wisconsin Historical Society
NAMES
Historic Name:Line Material Company
Other Name:Badger Fitness Equipment
Contributing:
Reference Number:142242
PROPERTY LOCATION
Location (Address):2201 12TH AVE
County:Milwaukee
City:South Milwaukee
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:1937
Additions:
Survey Date:2006
Historic Use:industrial building
Architectural Style:Astylistic Utilitarian Building
Structural System:
Wall Material:Brick
Architect:
Other Buildings On Site:
Demolished?:No
Demolished Date:
NATIONAL AND STATE REGISTER OF HISTORIC PLACES
National/State Register Listing Name:Not listed
National Register Listing Date:
State Register Listing Date:
NOTES
Additional Information:Known today as the south plant of Badger Fitness Equipment, this is a non-descript industrial complex that extends one half
block north and one full block south of Madison Avenue-immediately west of the subject railroad tracks. The
complex originated sometime after 1910 and before 1937. It was generally constructed of brick and has a variety of
window styles. Those most evident are in the three-story structure in the southeast corner of Madison Avenue and 12th
Avenue. Although some windows in that building have been infilled with concrete or glass blocks, the majority are
rectangular with twenty, industrial-style lights.

This industrial facility was historically identified as the Line Material Company, which manufactured outdoor lighting
materials. The plant included in 1937 a machine shop, assembly area and a finished products warehouse, the later of
which included storage on the first and second floors and an office area on the third. At that time, the complex's
northern point was a steel frame building that extended across Madison Avenue. Sometime thereafter, likely in the late
1940s or 1950s, a one-story addition was built along 12th Avenue, to the south of the finished products warehouse.
An extension to the north end was also was constructed which extended the building about one-half block.
Bibliographic References:.
RECORD LOCATION
Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin

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Wisconsin Architecture and History Inventory Citation
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