Property Record
3852 US HIGHWAY 51
Architecture and History Inventory
| Historic Name: | Red Crown Lodge |
|---|---|
| Other Name: | Red Crown Lodge |
| Contributing: | Yes |
| Reference Number: | 132260 |
| Location (Address): | 3852 US HIGHWAY 51 |
|---|---|
| County: | Vilas |
| City: | |
| Township/Village: | Arbor Vitae |
| Unincorporated Community: | |
| Town: | 41 |
| Range: | 6 |
| Direction: | E |
| Section: | 14 |
| Quarter Section: | NE |
| Quarter/Quarter Section: | SE |
| Year Built: | 1922 |
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| Additions: | |
| Survey Date: | 2004 |
| Historic Use: | resort/health spa |
| Architectural Style: | NA (unknown or not a building) |
| Structural System: | |
| Wall Material: | Fieldstone |
| Architect: | |
| Other Buildings On Site: | |
| Demolished?: | No |
| Demolished Date: |
| National/State Register Listing Name: | Not listed |
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| National Register Listing Date: | |
| State Register Listing Date: |
| Additional Information: | Red Crown Lodge consists of eleven primary buildings, a number of garages an a tennis court and basketball court. The earliest structure on the premises--the building which now serves as the main lodge and dining room--reportedly dates to 1906. Red Crown Lodge was created as a corporate retreat by Red Crown Gasoline Company in 1922. Company president Col. Stewart wanted to promote better teamwork and cooperation among the top executives of the company and he decided that could be accomplished by having them "play together." In 1922, Stewart purchased an estate which already included the main lodge--or at least a portion thereof. Red Crown eventually became the Standard oil Company and eventually Amoco. Shortly after BP purchased Amoco, BP sold the property to Madison developer Bob Dunn. Dunn continues to operate the property as a corporate retreat and business center. |
|---|---|
| Bibliographic References: | "Red Crown Lodge," Promotional pamphlet, Prepared by Amoco, undated; Thomas W. Still, "Retreat to the Woods, Corporate Report Wisconsin, Special Reprint, January 2002; "Red Crown Lodge," Promotional brochure, prepared by Bob Dunn, 2004, All previous materials on file at Red Crown Lodge, Arbor Vitae, WI; Conversation with Sheryl Tharman, Manager of Red Crown Lodge, 2004. |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |