Property Record
4550 W WISCONSIN AVE
Architecture and History Inventory
| Historic Name: | OUTDOOR ADVERTISING COMPANY |
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| Other Name: | NAEGELE OUTDOOR ADVERTISING COMPANY/Foster & Kleiser |
| Contributing: | |
| Reference Number: | 120403 |
| Location (Address): | 4550 W WISCONSIN AVE |
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| County: | Milwaukee |
| City: | Milwaukee |
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| Year Built: | 1935 |
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| Additions: | |
| Survey Date: | 1980201220162020 |
| Historic Use: | industrial building |
| Architectural Style: | Other Vernacular |
| Structural System: | |
| Wall Material: | Brick |
| Architect: | R. W. Dwyer |
| Other Buildings On Site: | |
| Demolished?: | No |
| Demolished Date: |
| National/State Register Listing Name: | Not listed |
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| Additional Information: | The subject building was utilized as a sign production facility by a succession of sign manufacturers. The first was the Outdoor Advertising Company, which received a permit to remodel the building in 1937. They were followed by Cream City Outdoor Advertising and, later, Naegele Outdoor Advertising Company, which utilized the building during the 1950s and 1960s. Originally based in Richfield, Minnesota, Naegele Outdoor Advertising was established in 1934 as an electric sign business, but was converted to a billboard producer following World War II. The company grew quickly and acquired other outdoor advertising companies throughout the 1950s and 1960s, ultimately operating divisions throughout the United States with headquarters in Minnesota and Florida. A permit dating to 1980 indicates that existing windows were replaced and window openings received smaller fenestration and brick infill. 2016 - resurveyed; one-story brick shop with stone trim and accents, replacement windows. 2020 - I-94 Supplemental Survey - WisDOT ID #1060-27-01: Resurveyed. Little or no change. Update photo. |
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| Bibliographic References: | Building permits; Sanborn Maps; Inventory of the Naegele Outdoor Records, 1985-1990 |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |