Property Record
N Doctor Martin Luther King Jr Dr and W Cherry St (AKA N 3RD ST AND W CHERRY ST)
Architecture and History Inventory
| Historic Name: | Joseph Schlitz Brewing Co. |
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| Other Name: | Schlitz Malthouse |
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| Reference Number: | 108636 |
| Location (Address): | N Doctor Martin Luther King Jr Dr and W Cherry St (AKA N 3RD ST AND W CHERRY ST) |
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| County: | Milwaukee |
| City: | Milwaukee |
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| Year Built: | |
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| Additions: | |
| Survey Date: | 1982 |
| Historic Use: | brewery/distillery/winery |
| Architectural Style: | Art Deco |
| Structural System: | |
| Wall Material: | Brick |
| Architect: | |
| Other Buildings On Site: | |
| Demolished?: | Yes |
| Demolished Date: | 0 |
| National/State Register Listing Name: | Not listed |
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| National Register Listing Date: | |
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| Additional Information: | Demolished between 1985 and 1990. Architectural Statement: The Schlitz Malthouse No. 3 is a five story brick structure designed in the Moderne style. It is a utilitarian design with few windows and little ornamentation except for a decorative stone coping and pilaster caps at the top. The south and west elevations are broken into a series of vertical panels by pilasters which project out beyond the wall surface in two steps, creating a tiered effect. Two horizontal bands, one above the first floor and the other below the fifth floor, contrast the vertical pilasters. The wall surface itself is subtly articulated in horizontal bands by the use of a contrasting brick color at a regular interval every few courses. The building consists of two separate but contiguous masses; the portion on the corner has regular window openings at three floor levels. Stylistically, the building is very similar to the Schlitz building on Walnut between Second and Third Streets. (1982 photo - 58/3). Significance: Despite its initial appearance of plainess, the building is nonetheless a handsome disign, deriving chiefly from the tiered pilaster detail and the subtle horizontal banding created by contrasting brick courses. The severity of the design is characteristically Moderne, while the repetitive geometric motif at the coping is Art Deco style. Together, these elements create a significant twentieth-century addition to the Schlitz complex. |
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| Bibliographic References: | Sanborn Insurance Map, 1910. |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |