Photograph
Safeway Store and International C-35 Truck
| View across street of an International truck parked outside of a Safeway grocery store. The sign on the truck reads: "Meat Refrigerator Service; Safeway Markets." On the left side of the grocery store is a pharmacy, and on the right is Ada Marie Dry Goods and Beauty Shoppe. |
| Image ID: | 96865 |
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| Creation Date: | 06 01 1936 |
| Creator Name: | International Harvester Company |
| City: | Los Angeles |
| County: | |
| State: | California |
| Collection Name: | International Harvester Company photo albums, circa 1899-1965 |
| Genre: | Photograph |
| Original Format Type: | photographic print, b&w |
| Original Format Number: | MCC MSS 7Z, Album 395, Pg. 157 |
| Original Dimensions: | 7 x 5 inches |
| The original caption reads: "Eight of the 11 C-35 (175-in. WB) trucks equipped with refrigerator bodies and used exclusively for delivering meats to the many stores of the Safeway Stores, Inc. in Los Angeles and vicinity. With the use of these trucks and a publicity campaign advertising new methods of handling meats backed by 'money back guarantee if dissatisfied' policy, sales have increased very materially during the last few months. More than 40 International trucks, equipped with a wide variety of bodies for delivering bakery goods, vegetables, groceries, milk, and ice cream, as well as meats, are now used by this firm in Los Angeles and near-by territory. A-875-Z shows one of the refrigerator trucks in front of a typical Safeway retail store." |
| This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright. Please Credit: Wisconsin Historical Society. |
| Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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