Photograph
D-X Service Station, 2620 Monroe Street
| Schmelzer Brothers D-X service station, from 1951-1968, a mid-century modern service station at 2620 Monroe Street at the corner of Knickerbocker Street. A pedestal sign with a diamond shaped D-X logo on top and a rectangular sign with 'Boron' printed on it are at the corner of the lot. Another sign with 'D-X Boron' is positioned above the four gasoline pumps. In the left background is a one-story house. In the right background is a beauty salon. The ad copy implies 'Boron' was a chemical additive that boosted octane in the gasoline produced by the D-X Sunray Oil Company of Tulsa, Oklahoma. Owned by Tom Rice from 1968 to 2013 under the name Town & Country Auto Repair. |
| Image ID: | 96104 |
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| Creation Date: | 07 13 1957 |
| Creator Name: | Vinje, Arthur M., 1888-1972 |
| City: | Madison |
| County: | Dane |
| State: | Wisconsin |
| Collection Name: | Arthur M. Vinje photographs and negatives, circa 1914-circa 1962 |
| Genre: | Photograph |
| Original Format Type: | negative, original |
| Original Format Number: | PH 6442.6476A |
| Original Dimensions: | 5 x 4 inches |
| Published in the Wisconsin State Journal on July 31, 1957 as advertising copy for D-X Boron Motor Fuel. See also Capital Times July 10-16, 2013. |
| Streets |
| Dwellings |
| Trees |
| Cities and towns |
| Commercial strips |
| Neighborhoods |
| Outdoor photography |
| Sales promotion |
| Storefronts |
| Gasoline industry |
| Service stations |
| This image is © copyrighted property of Wisconsin State Journal and is provided by the Wisconsin Historical Society subject to contract. Use of the image requires written permission from the staff of the Collections Division. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. Please Credit: Wisconsin Historical Society |
| Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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